Customer loyalty is not static. Customer loyalty is, in fact, an evolving and fluid concept that requires care and attention to grow and flourish. The brands that are the most successful with acquiring and attaining customer loyalty know this well. But those that are struggling to win or sustain loyalty, or are interested in venturing down this path, will gain the understanding and focus they need at this year’s Loyalty Expo.
 
Loyalty Expo, the true Voice of the Customer-driven and best practice-focused customer loyalty conference, will be held May 24th through the 26th at the DoubleTree Universal Orlando in Orlando, Florida. And during a session titled, “Next Generation Loyalty: The Journey of Citi ThankYou Rewards To Achieve Heightened Engagement and Personalization Within an Increasingly Digital World,” Mary Hines, Global Head of Citi Rewards will deliver a presentation that details the successful evolution of Citi’s ThankYou Rewards program.
 
A program that offers Citi customers access to millions of rewards, from travel to merchandise and gift cards and even online bill pay, ThankYou Rewards is recognized as a major player among the financial industry.
 
But this wasn’t always the case. As the marketing landscape has become increasingly digital, ThankYou Rewards has also, in turn, developed to engage and reward members through relevant channels that are increasingly meaningful and personalized.
 
“Over the past five years, we have substantially heightened the competitiveness of the program and are committed to delivering a program that engages our card members and ensures their continued relationship with the Citi brand,” Hines told Loyalty360. “Our goal for the ThankYou Rewards program now is simple: to be the preeminent loyalty program within the industry.”
 
Attendees of this session will get an inside look into the tremendous transformations that ThankYou Rewards has seen.
 
Marketers will also learn about how customers are changing and why loyalty needs to change too, how to leverage mobile as a key component of an omni-channel loyalty strategy, proven techniques in building and maintaining customer relationships and more.
 
“Knowing customers and keeping them engaged with the brand by providing value to them is imperative for marketers,” said Hines. “Through an unrelenting focus and prioritization on customer experience and loyalty, we as marketers can ensure strong relationships with our customers and ensure brand preference for years to come.”