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    A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24th-26th, 2016, at the DoubleTree Universal in Orlando, Florida.

    New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.

    “Our top priority was to remove subjective preferences from the judges’ criteria and give a voice to attending peers in order to reward measurable success in customer loyalty,” said Mark Johnson, Loyalty360 CEO and CMO. “These awards have come to represent organizational excellence, and we’re proud to deliver such a competitive field of recognized brands.”

    In addition to the 360-Degree Loyalty Award, brands will compete for the Platinum, Gold, Silver and Bronze levels in six other categories:
    Loyalty or Reward Program
    Creative Campaign
    Technology & Trends
    Customer Experience & Engagement
    Customer Insights

    Top international brands will also be recognized for their excellence in each category, lending a global viewpoint to the proceedings and giving unique insight into the common themes (and differentiations) of customer loyalty around the world.

    To reward brands that are leading the way in crafting and executing effective customer loyalty strategies, Loyalty360 tasked a panel of 22 judges with selecting the finalists in each category. These judges represent the top voices in customer loyalty and engagement, and were selected to provide an accurate assessment of each entry based on the strict scoring guidelines for the awards.

    “Most impressive to me was the increased use of data from multiple sources to bring a more comprehensive view of customers with several of the entries, as well as more consistency of planning and execution across channels,” said Scott Wallace, VP of Marketing at Deluxe and member of the Loyalty360 Award judging panel. “The quality of the entries that I had the pleasure of reviewing speaks to the caliber of industry players [the awards] are attracting and the genuine investment in bringing value and differentiation to their customers.”

    “We have absolute top-tier judges who took a hard look at very detailed data to select the best of the best,” Johnson said. “The awards will provide not only a wonderful opportunity to recognize these innovative leaders, but also the chance for interested marketers to listen to the testimonials of others facing and conquering similar challenges.”

    To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit:
    About Loyalty Expo
    Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
    About Loyalty360
    Loyalty360 is an unbiased, market driven, Voice of the Customer-focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
    Contact Information:
    Megan Meyers

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