Loyalty Expo is not your typical trade show. Every attendee seems to be a significant brand or serious company, who is focused on making a real connection. The show presents a great opportunity to have longer, meaningful conversations rather than the quick handshake and card exchange so common at "other" conferences. We'll be back for our third year for sure.

IWCO Direct decided to exhibit at this year’s Loyalty Expo after a few years off. The promise of great content, great networking, and an engaged audience set our expectations high. Those high expectations weren’t just met – they were exceeded. We returned home with more and better leads than we get from larger conferences. Most important, we had a lot of fun, too.