Agenda & Speakers

John Sellers, EVP - Head of Loyalty & Rewards, Truist

John Sellers recently joined Truist Bank as an Executive Vice President, leading Loyalty and Rewards and responsible for building and launching the firm’s newest rewards offering. Previously at Bank of America, he led enterprise rewards across consumer, wealth, and business banking—including Preferred Rewards, BankAmeriDeals, and credit card rewards redemption. John brings 30+ years of leadership across rewards, risk management, and product innovation, including roles spanning vehicle lending, investments, and credit cards. He is the architect of the award-winning Travel Rewards Card and led the effort to bring chip technology to Bank of America cards. John is an industry-recognized loyalty leader and serves on the advisory board of Loyalty 360. He holds a finance degree from the University of Delaware’s Alfred Lerner College of Business and Economics and an MBA from Penn State’s Smeal College of Business (graduated with distinction; Beta Gamma Sigma).

Justin Levy, Senior Vice President of Marketing, Tao Group

Justin Levy is the Senior Vice President of Marketing at Tao Group Hospitality, where he oversees marketing strategy across 35+ premier restaurant, nightlife, and daylife venues in New York City, while leading all marketing technology initiatives globally. His scope spans the full marketing stack: Rewards App development, loyalty program strategy, CRM, ticketing, web, digital, social media, and digital advertising, positioning him at the intersection of creative vision and technical execution.

With nearly 16 years at Tao Group, Justin is one of the longest tenured executives at the company and has been a driving force in keeping Tao Group Hospitality at the forefront of innovative marketing and creative thinking in the hospitality industry, consistently pushing the boundaries of what guest engagement looks like at the intersection of culture, nightlife, and dining. Most notably, he conceived and built the Tao Group Rewards program from the ground up, leading its development, design, and growth over the past 3.5 years into a cornerstone of the brand's guest retention and loyalty strategy.

Moderator: Len Covello, Chief Technology Officer, Engage People

Len Covello is the Chief Technology Officer at Engage People Inc., where he leads the company’s long-term technology strategy and drives innovation across the loyalty and payments landscape. A recognized thought leader in the industry, Len plays a central role in advancing solutions that connect loyalty programs with real-time commerce experiences.

Len’s expertise spans web-based application design and development, with a strong focus on user experience and process automation across complex business environments.

He is a member of the Forbes Technology Council, a key member of the Engage executive leadership team, and serves on the company’s Board of Directors.

Ryan Mitchell, Senior Director of Global Loyalty & Sponsorships, Hertz

Ryan Mitchell is Senior Director of Global Loyalty & Sponsorships at Hertz, where he leads loyalty strategy for Hertz, Dollar, and Thrifty—driving meaningful growth in member enrollment and revenue across all three brands. He also oversees Hertz’s portfolio of high‑profile sponsorships, including global motorsports with FIA WEC, facility naming rights, and endorsement relationships with iconic talent such as Tom Brady.

With more than 18 years of brand marketing experience, Ryan has built and scaled premium brands across restaurants, consumer packaged goods, and global travel. His career spans leadership roles with Ruth’s Chris Steak House, Kraft Foods, Miller Brewing, and Hertz, where he is known for creating strategic partnerships and memorable brand experiences that deliver measurable business impact.