Building meaningful customer loyalty across a diverse shopping center ecosystem requires innovation, collaboration, and a shared vision. In this fireside chat, Enna Allen, SVP of Marketing at Simon, shares how Simon is redefining loyalty within shopping centers through the launch of Simon+™, a next-generation program designed to complement and enhance existing retailer, dining, and entertainment loyalty programs.
With more than 600 participating brands across retail, dining, and entertainment, Simon+ creates new opportunities for shoppers to engage across the entire shopping center experience while delivering incremental traffic, engagement, and value for brands and shopping centers alike. The program is built around collaboration, aligning brands across multiple categories around a shared goal of creating better customer experiences and stronger connections with shoppers.
Attendees will hear how Simon designed a cross-brand loyalty model that supports brand participation, encourages collaboration across the mall ecosystem, and creates meaningful value for shoppers.
Key discussion points include:
- Building a cross-brand loyalty ecosystem that encourages active participation across retail, dining, and entertainment
- Creating new opportunities for shoppers to engage across multiple brands across physical, digital, and retailer-led shopping experiences
- Aligning cross-functional teams to support brand adoption and program growth