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Home  Agenda   Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Wednesday, June 5, 2024 - 2:15 PM - 3:15 PM
The finalists competing in the 2024 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - B2B Customer Loyalty
While not as common as many traditional B2C loyalty initiatives, B2B programs and customer loyalty strategies are gaining momentum within the industry. Customers of these B2B programs may not be motivated by the same incentives as a B2C program member. Additionally, there likely are several other hurdles in a B2B purchase as compared to B2C, which requires these brands to think outside of the box when building a successful program. This category will showcase B2B brands that are taking a unique approach to building positive customer experiences and customer loyalty.

Speakers

Bridget Murphy, Director of Marketing, Pavilion Payments

Bridget Murphy is a well-rounded and versatile marketing professional with over 18 years of combined experience in the Detroit, Chicago, Des Moines, and Las Vegas markets. With previous roles at NBC Universal and MGM Resorts International, Bridget brings a deep understanding of client relationships and industry dynamics to her current position as Director of Marketing at Pavilion Payments. Currently, Bridget focuses much of her efforts on strengthening Pavilion Payments’ B2B and B2C presence, leveraging her expertise in strategic planning and campaign management to ensure the effective execution of marketing initiatives and the achievement of organizational goals.
 

Marquita Ferguson, VP - Digital Director of Preferred Rewards for Business, Bank of America

Marquita Ferguson is the VP, Digital Director for the Preferred Rewards for Business program at Bank of America that provides exclusive loyalty rewards for Small Business members who deepen their relationship with the bank. She is responsible for managing the PRB lifecycle by developing the program’s overall strategic roadmap and driving tactics to support the program’s business objectives while integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She leads the strategic development and execution of the company’s annual PR Year End Summary personalized videos, while continuing to achieve recognition as a Loyalty360 industry leader in B2B rewards programs. Notably, Marquita recently won the company’s most prestigious Pinnacle 2023 Award for her team’s innovative video production efforts in support of National Entrepreneur’s Day.

Sabine Schroeder, VP of Commercial Excellence, Yara International

Sabine Schroeder is VP Commercial & Customer Excellence Americas at Yara North America Inc., headquartered in Tampa, FL.  She is with Yara for 16 years and has held several commercial leadership positions prior to leading the company’s commercial excellence program. With a customer-centric mindset and a passion for strategy, innovation and digital transformation, Sabine is driving transformative initiatives that enhance customer engagement and operational efficiency across the entire Americas region.  
 
Yara International is a global leader in sustainable agriculture and environmental solutions, providing products and services that support farmers across the globe, enhance crop nutrition and improve agricultural productivity. Yara is committed to fostering a nature-positive food future, leveraging innovation and expertise to reduce environmental impact and drive growth.  
 
Sabine moved from Germany to Florida two years ago and now lives in Bradenton, FL with her partner and Australian Shephard Kody. She loves music and is passionate about Pickleball.
 

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