Agenda & Speakers

Crystal Owusu, Sr. Manager Partnership Marketing, Disney+

Crystal Owusu leads Partnerships for Disney+ Perks, fostering key third-party global brand relationships and internal Disney connections that advance the program’s offerings portfolio and drive retention and engagement for the streaming service. With a keen focus on strategy, data and innovative storytelling, her core principles of subscriber value and B2B growth remain at the center of the partnership development ecosystem. 

Crystal has a background in Loyalty & Membership and Revenue Generation Strategy where she spent her prior years in Sports & Entertainment at the National Basketball Association (NBA) and The New York Mets.

Tosan Joe, Partnerships Manager, Petro-Canada

 Tosan Joe is a Partnerships Manager at Petro-Canada, where she stewards the loyalty relationship with The Royal Bank of Canada (RBC). 

She holds a degree in Mass Communication and is a Certified Business Analyst, with over 16 years of experience across advertising and the Oil and Gas industry. A goal-oriented and customer-centric loyalty professional, Tosan is skillful in relationship management and customer engagement, playing a key role in advancing partnership transformation, driving strategic alignment and incremental program growth. 

Outside of work, Tosan enjoys traveling and spending quality time with her family.

Stephanie Nelson, Principal Client Partner, Tripadvisor

Stephanie Nelson is a Principal Client Partner at Tripadvisor, leading strategic partnerships across the Financial Services and Automotive categories. She specializes in building high-impact, multi-channel programs that connect her clients’ objectives with Tripadvisor’s first-party data, content, and performance solutions.

At Tripadvisor, she has been instrumental in growing complex, enterprise-level partnerships by connecting brand objectives with the power of Tripadvisor’s first-party travel intent data, content, and performance solutions. Her work consistently unlocks new revenue streams and deepens client investment through innovative, insight-driven strategies.

She is recognized internally and externally for her focus, persistence, and ability to translate client challenges into scalable opportunities. Stephanie brings a collaborative mindset and a passion for delivering results that not only meet, but exceed expectations.

Jessica Pickens, Lead Creative Strategist, Tripadvisor

Jessica Pickens joined Tripadvisor's Creative Studio, Wanderlab, as a Lead Creative Strategist in 2023. SHe brings more than a decade of leadership experience across digital marketing and strategy, as well as brand marketing and experiences. Prior to joining the Wanderlab team, she spent close to a decade in the wellness space, serving as Vice President of Marketing at mindbodygreen and Senior Director of Marketing at Well+Good.

A creative thinker and storyteller, Jessica leads campaign ideation and presentations across verticals, specializing in the Growth partner space. She is particularly drawn to growth work because travel intersects with every aspect of life--from wellness to finance to culture--making it a powerful foundation for builing stories that resonate across industries.

Jessica has been a pioneer in AI-driven advertising, building innovative solutions that merge Tripadvisor's first-party data with emerging technologies to unlock scalable, differentiated offerings. She is widely recognized for translating data into compelling, award-winning storytelling, with campaigns honored by the Digiday Awards--cementing her reputation at the intersection of creativity, data, and innovation.

Byron Kelly, Director of Loyalty, WestJet

As Director, Loyalty, Byron is responsible for managing WestJet Rewards' CoBrand Credit Card program as well as managing WestJet's growing portfolio of non-air loyalty partnerships and products, including the recently launched WestJet Rewards eStore and WestJet Hotels platform.

Byron is a loyalty and finance professional with over 20 years of experience and an established knowledge of the airline industry and frequent flyer / loyalty programs. Prior to joining WestJet, Byron previously served as Director, Loyalty Program Management at Aeroplan and Air Canada leading a team focused on the management and delivery of the Aeroplan loyalty products. Prior to seeing the "Loyalty Light", Byron practiced as a Chartered Accountant in both Australia and Canada

Haley Hussey, Sr. Manager Loyalty Partnerships, Wyndham Hotels & Resorts

Haley Hussey is Senior Manager of Loyalty Partnerships at Wyndham Hotels & Resorts, where she leads partner marketing initiatives, including the Wyndham Rewards Experiences program, creating high-impact collaborations that connect travel with immersive experiences and exclusive events. In this role, she builds a strong partner ecosystem and delivers value to more than 120 million Wyndham Rewards members worldwide. She brings over nine years of experience driving strategic partnerships, brand growth, and customer engagement at companies including Tapestry and Shake Shack.