Agenda & Speakers

Mari Prats, Sr. Manager Partnerships & Digital Innovation, Burger King

Mari Prats is a digital marketing leader with experience spanning influencer marketing, content strategy, innovation, paid media, eCommerce, and gamification. She has worked across a diverse range of industries, including beauty, technology, and QSR, bringing a cross-functional and consumer-first perspective to growth.

Currently at Burger King, Mari leads growth and innovation initiatives, driving new guest acquisition through strategic partnerships while enhancing engagement and loyalty through gamification. Her work has contributed to meaningful sales impact by attracting and retaining some of Burger King’s most loyal customers.

Tommy Langhauser, Director of Loyalty and Customer Intelligence, Frontier Airlines

Tommy Langhauser is the Director of Loyalty and Customer Intelligence at Frontier Airlines, where he leads initiatives focused on customer engagement, loyalty performance, and data‑driven decision‑making. Over his 11‑year tenure at Frontier Airlines, Tommy has been a key contributor to the success and evolution of Frontier's loyalty programs.

His experience spans multiple industries, including airlines, accounting, oil and gas, construction, and hospitality, with expertise in customer campaigns, financial analytics, budgeting and forecasting, revenue recognition, and customer experience improvement. Outside of work, Tommy enjoys spending time with his family and traveling to Vietnam.

Brittany Trangsrud, External Communications Manager, Great Clips

Brittany Trangsrud is the External Communications Manager at Great Clips, where she leads public relations, social media, influencer partnerships, and guest services for the world’s largest salon brand. With more than a decade of experience across agency and in-house roles, she specializes in integrated communications strategies that drive engagement, strengthen brand reputation, and support business growth. 

She has led strategic communications​ initiatives for brands across retail, franchising, CPG, and hospitality. Brittany holds a Master of Arts in Strategic Communication from the University of Minnesota and a bachelor's degree in public relations and marketing from the University of Wisconsin–Eau Claire. 

Thomas Pallini, Manager - Loyalty Engagement, JetBlue

Thomas Pallini oversees JetBlue’s customer engagement through the TrueBlue loyalty program, focusing on designing and optimizing initiatives that bring excitement to loyalty while driving sustainable growth for the airline.

Recent TrueBlue initiatives under Thomas’ direction include 25 for 25, the Passport Partner Promotion and TrueBlue Subscriptions. Understanding how loyalty programs can influence behavior - rational and irrational - while still delivering measurable business impact are Thomas’ specialty. He is particularly interested in the evolving role of gamification and personalization in building modern loyalty ecosystems.

Macy McClintock, Sr. Analyst CRM, Burger King

Macy McClintock is a Senior Analyst on the Burger King Digital Marketing team, where she executes the creative, strategic, and technical implementation of BK’s CRM program—transforming Guest insights into engaging, brand-forward experiences. Previously on Burger King’s social team, Macy brings a strong understanding of brand voice and cultural relevance to CRM, ensuring that personalized communications feel timely, authentic, and distinctly BK. She is especially passionate about evolving loyalty beyond transactions and creating meaningful touchpoints that foster genuine, memorable connections between BK and its Guests.

Blake Thomas, Lead Director of Loyalty & Recognition, USAA

Blake Thomas is the Lead Director of the Loyalty & Recognition team at USAA.  After joining USAA 3 years ago, Blake's role has been focused on developing and leading loyalty-related initiatives including the membership benefits experience, credit score monitoring, member recognition, and the development of an association-wide loyalty program.

Prior to USAA, Blake worked in consumer banking Strategy for 9 years at Truist and Bank of America. While at Truist he led a Strategy and Competitive Intelligence team supporting segmentation strategies, Client Lifetime Value, strategic planning, and the BB&T/Suntrust Merger.

Blake has an MBA from Wake Forest University and a BS in Management and Accounting from Purdue University. Outside of work, he loves spending time on Lake Norman with his wife Ginna and son Harvey. Growing up outside Detroit, Michigan he is also an avid Red Wings & Lions fan. 

Audra Askins, Associate Vice President of Marketing, Victoria's Secret

Audra Askins is Associate Vice President of Marketing at Victoria’s Secret & Co., where she played a key role in launching the enterprise-wide omni-channel loyalty program that drove significant incremental revenue, increased customer spend, and improved retention, earning recognition from L360 for its CX design in 2023. She built and operationalized the program’s growth framework, including a strategic technology roadmap and governance of key vendor partnerships, while accelerating initiatives such as subscription services, alternative payment options, and the transition to a co-branded credit offering. A champion of data transformation, she has unified data sources, standardized taxonomy, and implemented business intelligence tools to drive insights and performance.

Audra’s career blends strategic vision with operational excellence to drive transformational initiatives across retail and supply chain organizations. Known for solving complex business challenges, fostering innovation, and inspiring high-performing teams, she consistently delivers measurable results through collaborative leadership and a focus on continuous improvement.

Previously, as Director of Business Planning & Operations, she developed strategic roadmaps to support long-term growth, led technology capital planning across multiple business units, and drove cross-functional alignment across customer experience, retail store channels, and real estate. Earlier in her career, she led operations and analytics initiatives supporting global expansion and agile supply chains.

Audra holds a bachelor’s degree in supply chain & marketing from The Ohio State University Fisher College of Business. Outside of work, she enjoys being a baseball mom, family travel, and volunteering in her local Ohio community.