Agenda & Speakers

Jack Kelly, Head of BoFA Rewards Strategy, Bank of America

Jack Kelly is a Product Management Executive at Bank of America, serving as Head of BofA Rewards Strategy. He is responsible for driving the long-term growth, performance, and client experience of the BofA Rewards and Preferred Rewards for Business programs, including benefits such as Lifestyle Benefits, Subscription Credits, Exclusive Deals, and Fraud & ID Monitoring. Jack joined Bank of America in 2022 within the Product Innovation group, where he led the launch of SafeBalance for Family Banking in 2024. Prior to Bank of America, Jack spent several years at Citibank in the consumer business, holding roles across Digital Acquisition, Innovation, and MarTech Delivery. A proud New Yorker, Jack works in Bryant Park location and resides in Westchester

Katheryn Milligan, Sr. Analyst Digital Marketing, Burger King

Katheryn Milligan is a Sr. Analyst on the Digital Marketing team at Restaurant Brands International, where she helps transform customer data into meaningful connections. She supports loyalty strategy and personalization for Burger King U.S., developing targeted campaigns and engagement moments that boost retention, drive visit frequency, and generate incremental revenue.

With a focus on data‑driven decision‑making, Katheryn supports the growth of a strong test‑and‑learn culture—continually refining performance and building on what’s already working. She is especially passionate about evolving loyalty beyond transactions, creating experiences that foster genuine, emotional connections between brands and their customers.

Jenn McMillen, VP of Guest Loyalty & Insights, Nothing Bundt Cakes

Jenn McMillen is a nationally known loyalty and CRM expert, a Certified Loyalty Marketing Professional (CLMP), and currently VP of guest loyalty & insights for Nothing Bundt Cakes. She’s also the founder of Incendio, a consulting firm that helps companies build and fix their loyalty and CRM programs. Notable clients include Chipotle, GNC, PetSmart, Dave & Buster’s, and NASCAR, to name a few.

Prior to founding Incendio 10 years ago, Ms. McMillen served as VP CRM & Analytics at Michaels Arts and Crafts. Before Michaels, she spent five years at GameStop as VP Loyalty, where she created and launched GameStop’s PowerUp Rewards program, which changed GameStop’s entire approach to marketing. Jenn is a loyalty OG who built & launched Blockbuster Rewards in 1998, one of the first non-travel loyalty programs to hit the mainstream.

She has been recognized with multiple major industry awards for her work in increasing topline revenue for Fortune 500 companies and sits on several professional boards. Plus, she’s a member of more than 100 loyalty programs.

Aanchal Agarwal, Senior Manager - Hilton Honors Program Design & Strategy, Hilton

Aanchal Agarwal is a hospitality and loyalty strategist with over eight years of experience designing, evolving, and scaling customer loyalty programs in the hotel industry. Her work spans loyalty program strategy, elite benefit design, member engagement, and co-brand credit card partnerships. Known for blending customer insights with commercial rigor, Aanchal has led complex, cross-functional initiatives that strengthen loyalty, elevate the guest experience, and drive long-term value for both members and partners. Prior to her current role, she held loyalty strategy positions at Choice Hotels, where she focused on program growth, elite benefits, and member experience improvements. Aanchal is passionate about building loyalty ecosystems that are relevant, flexible, and grounded in real customer behavior.

Anil Mansukhani, Vice President Loyalty Marketing | Commercial Strategy, MGM

Anil Mansukhani is a Product Marketing and Strategy executive with B2C and B2B industry experience in travel/hospitality, mobile digital media, wireless technology, consumer electronics, and financial services.  He leverages data-driven research and analytics to drive business plan development and profitable ROI growth strategies.  His primary focus has been in new product development and marketing strategy with additional emphasis on customer acquisition, analytics, and loyalty marketing.  Anil currently leads Loyalty Marketing on behalf of MGM Resorts where he is responsible for designing and executing marketing strategy, campaigns, events, and experiences to drive growth in member enrollment, acquisition, engagement, and retention for the recently launched MGM Rewards loyalty program.  He also leads business development and product management for MGM’s loyalty and financial partnerships. 
  
Prior to his time at MGM Resorts, Anil spent 20+ years at Fortune 500 companies such as Carnival Corporation, Sony Electronics, Qualcomm, and Discover Financial Services.  During this time, Anil held management positions in digital marketing, product management, new product development, revenue management, business development, digital transformation, customer experience, corporate strategy, and analytics.  Anil is a Chicago native, but now lives in Los Angeles with his wife and son.  

Derek Hagman, Director of Loyalty Member Experience, MGM

Derek Hagman is a customer loyalty strategist and data-driven marketer with experience helping major consumer brands deepen member relationships and drive lifetime value. As Director of Loyalty Member Experience at MGM Resorts International, he strategizes for the MGM Rewards program — one of the largest loyalty programs in the hospitality and gaming industry — translating member insights into initiatives that have achieved record-high satisfaction scores.

Before joining MGM, Derek spent eight years at Regal Cinemas spearheading the analytics behind the relaunch of its 10-million-member Crown Club and the rollout of the Regal Unlimited subscription program. His expertise spans loyalty program design, voice-of-the-customer research, and cross-functional leadership.

Derek holds an MBA in Marketing and Finance from the University of Tennessee and a BS in Telecommunications from the University of Florida. He is a Loyalty360 member and was awarded as a Knox News 40 Under 40 honoree.

Andrea Navarro, Sr. Manager Loyalty CRM & Media, Burger King

Andrea Navarro leads customer engagement for Burger King’s Royal Perks program across lifecycle marketing and digital channels. With nearly a decade of experience spanning retail and QSR, she focuses on building CRM programs that drive customer frequency, retention, and long-term value.  

At Burger King, Andrea has played a key role in redesigning the Royal Perks program – strengthening its structure and enabling more targeted, data-driven engagement over time. Her work has helped shape how the brand approaches loyalty and CRM, leveraging segmentation and journey orchestration to create more relevant customer experiences.  

Melissa Cummings, Vice President of Digital Marketing, Tropical Smoothie Cafe

Digital marketing, eComm and loyalty leader with 20+ years’ experience at Domino's and Tropical Smoothie Cafe. At Tropical Smoothie, Melissa led Loyalty, CRM, 3PD and Digital Listings, growing loyalty by 50% in one year and leading MarTech strategy. She crafted promotions that drove the highest sales days in Tropical Smoothie’s history and drove the app to #1 in Food. At Domino’s, she oversaw one of the largest loyalty programs and implemented the some of the largest eCommerce A/B testing wins in the brand’s history. Melissa also led store tech, including the self-driving pizza delivery test, ordering & check-in kiosks and digital menu boards.