Agenda & Speakers

Diana Arceo, Sr. Manager - CRM & Loyalty, Chipotle

Diana Arceo is the CRM & Loyalty Sr. Manager at Chipotle Mexican Grill, where she drives data-driven strategies to boost customer engagement and innovation. In addition to leading the strategy and execution of the Chipotle Rewards program, Diana focuses on lifecycle marketing, designing personalized customer journeys that drive growth, engagement, and retention across channels. With over 8 years of experience in loyalty and marketing, including key roles at American Express, Diana brings a proven track record of building impactful, customer-first programs that deliver measurable results.

Elizabeth Greeley, Lead CRM Strategist, Purina

Elizabeth Greeley is a passionate advocate for pet care and digital engagement, serving as the Digital Marketing Technology Lead at Nestlé Purina. With a strong commitment to creating enriching experiences, she focuses on driving consumer joy and loyalty through the myPurina app.

In her role, Elizabeth oversees the enterprise CRM, developing consumer journeys that span an entire connected ecosystem built to support key moments for pet parents "beyond the bag." Through innovation, gamification, and 1:1 personalization, she brings new consumer experiences to life that deliver business value and solve consumer needs. 

Leveraging data to inform decision-making, Elizabeth is a pioneer for how Nestlé Purina connects with consumers to drive lifetime loyalty. 

Jake Lang, Manager Partnerships & Promotions, Hasbro

 

Lindsey Camell, Sr. Manager Location Based Entertainment - Partnerships & Promotions, Hasbro

 

Mari Prats, Sr. Manager Partnerships & Digital Innovation, Burger King

Mari Prats is a digital marketing leader with experience spanning influencer marketing, content strategy, innovation, paid media, eCommerce, and gamification. She has worked across a diverse range of industries, including beauty, technology, and QSR, bringing a cross-functional and consumer-first perspective to growth.

Currently at Burger King, Mari leads growth and innovation initiatives, driving new guest acquisition through strategic partnerships while enhancing engagement and loyalty through gamification. Her work has contributed to meaningful sales impact by attracting and retaining some of Burger King’s most loyal customers.

Kit Leitner, Business Opportunities & Innovation Lead, Purina

Kit Leitner is a high-impact collaborator who builds bridges across teams, connects people and ideas, and facilitates alignment to move work forward while staying grounded in the needs of the consumer.

With four years’ experience at Nestle Purina Petcare, she spent her first two years redesigning and facilitating cross-functional ideation sessions in Purina’s Innovation Center, LAB9. Her passion for putting the consumer first eventually led her to the New Business Models team, where Purina challenges themselves to meet consumer needs ‘beyond the bag.’ Her past couple of years have been dedicated to standing up the myPurina app and loyalty program, with an emphasis on business opportunity discovery.

Kit lives in St. Louis with her fiancé, dog, and cat.

Nick Triantafellou, Director of Marketing & Merchandising, Weigel's

Nick Triantafellou is the Director of Marketing & Merchandising at Weigel’s, where he leads category management, marketing strategy, private label development, and retail media innovation for one of the fastest-growing convenience retailers in the United States.

Nick has helped transform Weigel’s approach to merchandising and marketing by blending data-driven category strategy with bold, community-driven storytelling. From launching viral NIL promotions and large-scale seasonal campaigns to building new vendor partnerships and retail media capabilities, his work has helped elevate Weigel’s into one of the most recognized and talked about brands in convenience retail. His work connecting sports, community, and retail has helped create one of the most innovative marketing strategies in convenience retail.

His leadership spans both the commercial and creative sides of the business, aligning merchandising strategy, brand marketing, and customer engagement to drive growth across the store and within the loyalty platform while creating measurable value for brand partners.

Beyond his role at Weigel’s, Nick is an active voice in the convenience retail industry and regularly speaks at national industry conferences, sharing insights on marketing strategy, retail media, merchandising innovation, and the evolving relationship between retailers, brands, and the communities they serve.