Agenda & Speakers

Jack Hodges, Senior Manager - Loyalty Performance & Commercial Strategy, Choice Hotels

Jack Hodges is Senior Manager, Loyalty Performance & Commercial Strategy at Choice Hotels International, where he leads work across loyalty strategy, program design, and currency management for Choice Privileges, a global program with over 70 million members across 7,000+ hotels worldwide. His focus includes shaping program design and benefits, informing rewards pricing and currency economics, and partnering across Choice to drive measurable outcomes for members, owners, and the enterprise. With a background in hotel operations, he brings a practical perspective and aims to connect enterprise strategy with on-property execution.

Kevin Lin, Head of BankAmeriDeals & Partnerships, Bank of America

Kevin is a finance professional with over 15 years of experience in the Consumer and Small Business banking space. His previous experiences include a range of roles from building digital products, managing marketing campaigns, launching internal innovation strategies, creating new product strategies, and delivering loyalty and rewards to customers.

Currently at Bank of America, Kevin is the new lead for BankAmeriDeals, a program that offers cash back, discounts, and coupons to millions of Bank of America debit card and credit card customers. In addition, he leads strategic partnership development with select brands on the platform.

Kit Leitner, Business Opportunities and Insights Lead, Purina

Kit Leitner is a high-impact collaborator who builds bridges across teams, connects people and ideas, and facilitates alignment to move work forward while staying grounded in the needs of the consumer.

With four years’ experience at Nestle Purina Petcare, she spent her first two years redesigning and facilitating cross-functional ideation sessions in Purina’s Innovation Center, LAB9. Her passion for putting the consumer first eventually led her to the New Business Models team, where Purina challenges themselves to meet consumer needs ‘beyond the bag.’ Her past couple of years have been dedicated to standing up the myPurina app and loyalty program, with an emphasis on business opportunity discovery.

Kit lives in St. Louis with her fiancé, dog, and cat.

Sarah Kiehl, Business Owner Digital Innovation & Loyalty, Purina

Sarah Kiehl is a marketing leader with nearly nine years of experience at Nestlé Purina PetCare, spanning brand marketing and loyalty innovation. She began her Purina career working across iconic brands including Beggin’ Dog Treats, Beneful, and Cat Chow, where she supported and led initiatives across product development and brand communications.

For the past three years, Sarah has been a key member of Purina’s New Business Models team, specializing in consumer and professional loyalty. She has played a central role in three major loyalty programs - Cat Chow MyPerks, myPurina consumer loyalty, and Pro Club professional loyalty - and currently serves as the Engagement & Retention Lead for myPurina and Pro Club, driving strategy and engagement across Purina’s ecosystem.

Prior to Purina, Sarah worked in brand marketing at Hallmark Cards and Spectrum Brands.

Sarah lives in St. Louis with her husband, two daughters, and two goldendoodles.

SuAnn Carriero, Head of Loyalty and Rewards Program - Product and Channel Integration and Business Insights, Bank of America

SuAnn Carriero is a Rewards Executive at Bank of America and head of Loyalty and Rewards Program, Product and Channel Integration and Business Insights. In this role, she connects partner initiatives and develops business insights across Preferred Rewards, BankAmeriDeals®, the Travel Center, and Card Rewards Redemption, all designed to deepen client engagement, drive satisfaction, and increase retention and spend.

Prior to her current role, SuAnn served as Head of BankAmeriDeals, where she led the launch of a new, intuitive offers platform in partnership with a third‑party provider. This transformation significantly enhanced functionality, personalization, and the overall client experience, enabling clients to save seamlessly during everyday spending.

Earlier in her career, SuAnn led Quantitative Analytics teams, overseeing segmentation, investment, and rewards analytics. She supported the launch of the Preferred Rewards® program in 2014, leading the Quantitative Analytics team responsible for measuring client impact, optimizing benefits, and scaling the program successfully across the enterprise. Beyond Loyalty and Rewards, SuAnn has held leadership roles across several critical areas at Bank of America, including Business Intelligence, External Reporting, and Finance, and previously served as Chief Financial Officer for America’s Investment Banking business.

With more than 30 years at Bank of America and Merrill, SuAnn is deeply committed to associate development and employee engagement. Over the past five years, she has helped establish employee satisfaction initiatives focused on cross‑team collaboration and the sharing of best practices, reinforcing a culture of growth, inclusion, and high performance.

SuAnn has an MBA from Lehigh University and is a certified public accountant.

SuAnn resides in Scarborough, Maine, and loves to spend time outside hiking, skiing, paddleboarding, and biking.  She is also active in her community across various school and non-profit organizations.

John O'Dell, Senior Director of Marketing & Sales, The Cleveland Orchestra

 John H. O’Dell is Senior Director of Marketing & Sales at The Cleveland Orchestra. He is a strategist and marketing innovator with more than twenty years of experience helping arts and cultural organizations connect with audiences. He blends creative storytelling with data-driven decision making to optimize revenue, build audience loyalty, and expand reach. Recognized for combining rigor, creativity, and vision, he brings a cross-disciplinary perspective that helps institutions translate strategy into meaningful and sustained cultural impact.

Audra Askins, Associate Vice President of Marketing, Victoria's Secret

Audra Askins is Associate Vice President of Marketing at Victoria’s Secret & Co., where she played a key role in launching the enterprise-wide omni-channel loyalty program that drove significant incremental revenue, increased customer spend, and improved retention, earning recognition from L360 for its CX design in 2023. She built and operationalized the program’s growth framework, including a strategic technology roadmap and governance of key vendor partnerships, while accelerating initiatives such as subscription services, alternative payment options, and the transition to a co-branded credit offering. A champion of data transformation, she has unified data sources, standardized taxonomy, and implemented business intelligence tools to drive insights and performance.

Audra’s career blends strategic vision with operational excellence to drive transformational initiatives across retail and supply chain organizations. Known for solving complex business challenges, fostering innovation, and inspiring high-performing teams, she consistently delivers measurable results through collaborative leadership and a focus on continuous improvement.

Previously, as Director of Business Planning & Operations, she developed strategic roadmaps to support long-term growth, led technology capital planning across multiple business units, and drove cross-functional alignment across customer experience, retail store channels, and real estate. Earlier in her career, she led operations and analytics initiatives supporting global expansion and agile supply chains.

Audra holds a bachelor’s degree in supply chain & marketing from The Ohio State University Fisher College of Business. Outside of work, she enjoys being a baseball mom, family travel, and volunteering in her local Ohio community.