Monday, October 25, 2021 - 4:10 PM - 4:50 PM
We believe that creating engaging experiences to drive lasting customer loyalty is one of the best marketing strategies that brands can currently employ. However, creating loyalty still presents a major challenge for most organizations. They haven’t quite figured out how to leverage and execute the “right” technologies and processes in a meaningful and measurable manner.
As more brands work to achieve the same status as the "best-in-class" brands out there today, we are happy to share insights and trends into our view of the direction of customer experience and loyalty.
Panelists will discuss:
- How a loyalty program or strategy can position your brand to become “best-in-class”
- Adapting to and keeping up with changing customer expectations
- Going beyond points and expanding on individualized experiences and personalization based on data
- Top priorities for marketing executives and how they can best equip their teams to meet their goals