Wednesday, May 13, 2026 - 1:30 PM - 2:05 PM
How do you build a loyalty program within a subscription-based business? Traditional loyalty programs are highly transactional, rewarding frequency and choice—but in subscription businesses like telecom, customers are already committed to multi-year contracts. This is the loyalty paradox we solved at TELUS by transforming TELUS Rewards from a tactical retention tool into a strategic platform that drives growth, powers partnerships, unlocks customer insights, and fundamentally changes how we connect with our customers.
This session is designed for marketing and customer experience leaders in subscription-based businesses—including SaaS, telecom, utilities, and media/streaming—as well as loyalty program managers seeking to evolve beyond traditional models, partnership teams aspiring to build and foster loyalty ecosystems, data and analytics teams looking to activate customer intelligence, and anyone navigating customer engagement and retention in contractual relationships. Attendees will gain a comprehensive framework for building loyalty when commitment already exists, along with partnership strategies that expand value without proportional cost increases.