Agenda & Speakers

Jacob Pullia, Director of Content Strategy & Business Development, TELUS

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Jake Finch, VP Global Consumer Experience, SharkNinja

Jake Finch is the Vice President of Global Consumer Experience at SharkNinja, where he leads efforts to deliver five-star experiences across the entire consumer journey--from purchase to delivery to post-purchase support. He is focused on ensuring every interaction with the brand creats more delighted and loyal consumers.

With more than 15 years at SharkNinja, Jake has held a range of leadership roles across the organization, including in product development for Shark Robotics and as Vice President of Insights and Intelligence. His cross-functional experience gives him a unique perspective on connecting product innovation with consumer needs.

Based in Montreal, Canada, Jake holds an MBA from HEC Montréal.

Joey Low, Manager - Loyalty Marketing Program, CITGO

Joey Low is a dynamic and results-driven executive with over 30 years of leadership experience in operations, marketing, and brand strategy within the petroleum and convenience retail industries. Proven track record of managing multi-million-dollar P&Ls, spearheading national advertising campaigns, optimizing brand equity across 5,000+ locations, and driving strategic growth initiatives. Adept at leading cross-functional teams, executing loyalty and payment innovations, and delivering measurable improvements in customer engagement and operational efficiency.  He currently oversees marketing strategy development and execution at CITGO Petroleum as the Director of Marketing & Loyalty.

Mark Johnson, CEO, Loyalty360

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.