Agenda & Speakers

Reba Hatcher, Chief Commercial Officer, ButcherBox

As Chief Commercial Officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees product, pricing, merchandising, revenue, retention, and partnerships. Previously, Reba was Chief of Staff and strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.   

Jenna O'Connor, Sr. Director CRM & Loyalty, GNC

Jenna O'Connor, CLMPTM is Sr. Director, CRM & Loyalty at GNC where she leads the strategic vision and performance of the company's multi-tier, myGNC Rewards and GNC PRO Access programs, which deliver innovative ways for consumers to be inspired and rewarded for their engagement and loyalty to GNC. Additionally, she leads the company's Customer Lifecycle Marketing strategy, and owned customr channels, with a focus on driving customer retention, reactivation and revenue growth. Jenna has a genuine passion for leveraging data to create meaningful customer journeys that deliver long-term value and lifetime loyalty.

Tara Sterger, Sr. Manager Loyalty & Subscription, MANSCAPED

Tara Sterger is the Sr. Manager, Loyalty & Subscription at MANSCAPED®, where she has championed the voice of the customer for more than five years. In her role, Tara leads the strategy, development, and optimization of MANSCAPED® Members Only Rewards, the brand’s loyalty and subscription ecosystem – overseeing lifecycle initiatives, member engagement strategy, and program innovation designed to deepen relationships, increase lifetime value, and turn customers into long-term brand advocates. 

With more than 15 years of experience in the customer loyalty space, Tara brings a proven track record of building scalable programs that balance meaningful customer connection with measurable business growth. She is known for her ability to translate customer insights and behavioral data into impactful retention strategies, continuously refining the member experience through testing and personalization. Prior to MANSCAPED®, she served as Sr. Loyalty Marketing Manager at Road Runner Sports, where she helped evolve one of the retail industry's most established membership programs, driving retention, personalization, and omnichannel engagement.  

Stephanie Hinze, Vice President of Global Direct-to-Consumer, MANSCAPED

Stephanie is Vice President, Global Direct-to-Consumer at MANSCAPED, where she has led the category creator’s rapid expansion into 40 countries and helped shape a brand that has redefined the men’s grooming category. Responsible for eCommerce, retention, customer experience, and international expansion, Stephanie builds and mentors high-performing, cross-functional teams that translate strategic vision into measurable commercial outcomes. She previously held roles at Golin, Revlon, and Sun Bum, leading global brand and market development initiatives. Stephanie brings deep expertise in scaling DTC businesses, omnichannel transformation, and building resilient teams that deliver results.

Beth Turnbull, Senior Director of Event Marketing, UFC

Beth Turnbull is the Senior Director of Event Marketing at the UFC, a position she has held for almost 15 years. She first joined the company in February 2002 as a Pay-Per-View marketing lead following several years of experience at Top Rank Boxing. As part of her role at UFC, Beth handles all of the advertising for US domestic live events, specifically as it relates to driving ticket sales, as well as targeted branding and marketing in cities that UFC is visiting. With over two decades of experience at UFC, Beth handles a wide range of various responsibilities, working with almost every department at the company. Under her leadership, UFC Fight Club was changed from a strictly fan orientated site to a complete loyalty and rewards benefit program. Outside of work, Beth has been with her husband Jeff for 25 years, and they spend their time bonding over their mutual love of all things sports and travel.

Kate Kasabian, Sr. Director Integrating Marketing & Loyalty, Wyndham Hotels & Resorts

Kate Kasabian is the Senior Director of Integrated Marketing and Loyalty at Wyndham Hotels & Resorts, where she leads the strategy and execution behind Wyndham Rewards-ranked the #1 hotel loyalty program by USA Today. She is responsible for driving measurable growth in member acquisition, engagement, and direct bookings through innovative, data-driven marketing. Over her 10-year tenure, Kate has built and scaled a high-performing integrated marketing organization spanning Paid Media, Retail, Promotions, Guest Engagement, CRM, and end-to-end strategy. Her work is centered on creating seamless, insight-led experiences that convert travelers into loyal members and maximize long-term customer value. A strong advocate for talent development and cross-functional collaboration, Kate is known for building teams that deliver industry-leading initiatives and business impact. Her leadership continues to advance Wyndham's position as a leader in loyalty, delivering meaningful value to both members and the business.