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Home  Agenda   [Virtual Session] Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Agenda & Speakers

[Virtual Session] Loyalty360 Awards Finalist Presentations: B2B Customer Loyalty

Tuesday, April 28, 2026 - 12:00 PM - 1:00 PM
Click here to register for this virtual session on April 28. Loyalty360 brand and supplier members, Loyalty360 Awards finalists, and Loyalty Expo attendees are eligible to attend. Virtual sessions will also be available on-demand following the live session.

The finalists competing in the 2026 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers.

As a part of the award process, Loyalty360 members, Loyalty360 Award finalists, and attendees registered for the 2026 Loyalty Expo are invited to view these virtual sessions and are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony in Orlando, FL on May 14th. 

Category Description - B2B Customer Loyalty:

While not as common as many traditional B2C loyalty initiatives, B2B programs and customer loyalty strategies are gaining momentum within the industry. Customers of these B2B programs may not be motivated by the same incentives as a B2C program member. Additionally, there likely are several other hurdles in a B2B purchase as compared to B2C, which requires these brands to think outside of the box when building a successful program. This category will showcase B2B brands that are taking a unique approach to building positive customer experiences and customer loyalty.

Speakers

Marquita Ferguson, Senior Vice President – Bank of America Preferred Rewards for Business Integration, Bank of America

Marquita Ferguson is the SVP, Preferred Rewards for Business program Integration at Bank of America.  The bank’s business loyalty and rewards program provides exclusive benefits for all Business members who deepen their relationship with the bank. Since 2021, Marquita has been responsible for managing the program’s lifecycle by developing the overall strategic roadmap and driving tactics to support the program’s core business objectives, while effectively integrating across multiple product lines such as Card, Savings, Deposits, Merchant, Payroll and beyond. She has led the strategic development and execution of several key campaigns, including the company’s annual PR Year End Summary personalized videos, while continuing to achieve recognition as a Loyalty360 industry leader in B2B rewards programs. In  2023, Marquita won the company’s most prestigious Pinnacle Award for her team’s innovative video production efforts in support of National Entrepreneur’s Day and has been working alongside her teammates to advance the program and continue building excellence in business loyalty for the future.

Jennifer Shook, Sr. Associate Director Loyalty and Programs, Boehringer Ingelheim - Vetsperity

With over 25 years of commercial leadership experience in the Animal Health and Vaccines sector, Jennifer Shook is an expert in enterprise P&L management, channel strategy, and complex corporate accounts. Currently serving as the Sr. Associate Director of the Loyalty and Programs team for Boehringer Ingelheim in the US, Jennifer is the chief architect behind the highly successful Vetsperity Rewards ecosystem.

A Certified Loyalty Expert™ (CPD Certification Service) with a certificate in Customer Loyalty: Strategy and Application from Kellogg Executive Education, Jennifer bridges the gap between rigorous commercial strategy and actionable customer loyalty. Drawing on a deep background in behavioral psychology, as well as being a certified DiSC trainer, she specializes in understanding the human elements of enterprise partnerships. By combining this behavioral insight with financial orchestration and agile alignment, Jennifer builds sustainable, customer-centric frameworks that drive measurable engagement across the veterinary industry.

Laura Gonzalez, Marketing Program Manager - Loyalty, Ferguson

Laura Gonzalez is the Marketing Program Manager for Loyalty at Ferguson, where she leads the strategic development of the company’s rewards program, PRO Plus. She focuses on designing loyalty initiatives that drive incremental growth and deepen engagement with Ferguson’s most valuable trade customers. Laura partners closely with cross‑functional teams and external partners to translate customer insights into a stronger, more impactful loyalty strategy. Since joining Ferguson in 2015, Laura’s career has centered on building and strengthening customer relationships. She spent six years in experiential marketing, creating in‑person experiences that connected customers, associates, and vendor partners. During that time, she supported several major initiatives, including the relocation of Ferguson’s exhibit warehouse and the launch of the Trade Pro Roadshow experiential event series. In 2021, Laura transitioned into leading PRO Plus, where she oversees program strategy, campaign execution, and member engagement across digital, paid, and internal channels. Today, she develops the loyalty roadmap and helps shape the future of Ferguson’s B2B customer engagement strategy.

Sarah Kiehl, Business Owner - Digital Innovation & Loyalty, Purina

Sarah Kiehl is a marketing leader with nearly nine years of experience at Nestlé Purina PetCare, spanning brand marketing and loyalty innovation. She began her Purina career working across iconic brands including Beggin’ Dog Treats, Beneful, and Cat Chow, where she supported and led initiatives across product development and brand communications.

For the past three years, Sarah has been a key member of Purina’s New Business Models team, specializing in consumer and professional loyalty. She has played a central role in three major loyalty programs - Cat Chow MyPerks, myPurina consumer loyalty, and Pro Club professional loyalty - and currently serves as the Engagement & Retention Lead for myPurina and Pro Club, driving strategy and engagement across Purina’s ecosystem.

Prior to Purina, Sarah worked in brand marketing at Hallmark Cards and Spectrum Brands.

Sarah lives in St. Louis with her husband, two daughters, and two Goldendoodles.

Bradley Pierson, Senior Manager Global Loyalty Marketing, Resideo Technologies

Bradley Pierson is the Senior Manager of Global Loyalty Marketing at Resideo Technologies, where he leads the strategy and evolution of the Pro PERKS loyalty program. In this role, he focuses on improving the experience for contractors, dealers, and distributors by making the program easier to engage with while helping partners grow their businesses.

Brad brings a background in luxury retail, having held leadership roles with brands including Louis Vuitton, Neiman Marcus, and Saks Fifth Avenue. During this time, he led high-performing sales teams, managed multi-million-dollar businesses, and developed a strong foundation in customer experience and performance-driven growth. He has carried those principles into B2B loyalty, helping shape programs that are more intuitive, relevant, and valuable to the end user.

At Resideo, Brad plays a key role in leading global loyalty marketing efforts, evolving the Pro PERKS program based on customer feedback and partner needs. His work focuses on simplifying how customers engage with the program, improving overall marketing effectiveness, and identifying new ways to help partners operate more efficiently and grow their businesses.

Brad lives in Austin, Texas, and enjoys learning, technology, sports, and spending time with his wife and 9-year-old son.

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