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Home  Agenda   [Virtual Session] Loyalty360 Awards Finalist Presentations: Corporate Social Responsibility & Loyalt

Agenda & Speakers

[Virtual Session] Loyalty360 Awards Finalist Presentations: Corporate Social Responsibility & Loyalty

Wednesday, April 29, 2026 - 12:00 PM - 1:00 PM
Click here to register for this virtual session on April 29. Loyalty360 brand and supplier members, Loyalty360 Awards finalists, and Loyalty Expo attendees are eligible to attend. Virtual sessions will also be available on-demand following the live session.

The finalists competing in the 2026 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, Loyalty360 members, Loyalty360 Award finalists, and attendees registered for the 2026 Loyalty Expo are invited to view these virtual sessions and are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony in Orlando, FL on May 14th. 

Category Description - Corporate Social Responsibilty & Loyalty:

Today’s leading brands are focused on the world around us in addition to their core offering. Consumers are placing more value on how brands enhance humanity across an array of possibilities, including sustainability, community impacts, charitable giving, and diversity, equity, and inclusion. This award recognizes brands that are making tangible and authentic impacts based on their commitment to their mission statement, core values, and customers.

Speakers

Alex Arkhangelskaya, Senior Product Manager, Firehouse Subs

Alex Arkhangelskaya is a Senior Product Manager at Firehouse Subs, part of Restaurant Brands International, where she leads growth and loyalty for the brand. In her role, she owns the Firehouse Subs loyalty program end to end, including offers, rewards, and challenges across mobile, web, and in-store channels, working cross-functionally with engineering, design, data, marketing, and guest care to drive member engagement and program performance. With over a decade of product management experience spanning DTC and QSR, Alex brings a cross-industry perspective shaped by roles at Birdy Grey, Rent the Runway, Warby Parker, and Wayfair, where she built products across ecommerce, supply chain, and customer experience. Alex earned a Bachelor of Science in Statistics from Carnegie Mellon University.

Emily Feldman, Senior Director of Loyalty & Member Experience, PetSmart

Emily Feldman is Senior Director of Loyalty & Member Experience at PetSmart, where she leads strategy for the Treats Rewards program, one of the largest loyalty programs in retail, serving more than 80 million members. Under her leadership, the program has evolved into a seamless omnichannel loyalty experience offering value, personalized engagement and deeper connection between the brand and pet parents across North America.

Emily specializes in building customer-centric loyalty strategies that drive engagement, fuel sustainable growth and strengthen brand affinity. She has led the transformation of PetSmart’s loyalty program into a more personalized, insight-driven ecosystem, with a strong focus on connecting digital, in-store, and associate-led interactions.

Prior to PetSmart, Emily was an Engagement Manager at L.E.K. Consulting, where she advised leading retail and consumer brands on growth strategy and transformation. She holds an MBA from MIT Sloan School of Management and dual bachelor’s degrees in Economics and English from the University of Chicago. Outside of work, Emily is a pet parent to dogs, fish, and a crested gecko – fueling her passion for creating meaningful experiences for pet parents and their pets.

Sarah Gray, Senior Program & Communications Manager, TELUS

Sarah Gray is a strategic communications leader with over a decade advising executives in complex, regulated environments. She currently drives communications for TELUS Rewards, including an exciting upcoming launch, manages the groundbreaking WestJet partnership, and supports partnership development.

Melissa Cummings, Vice President of Digital Marketing, Tropical Smoothie Cafe

Digital marketing, eComm and loyalty leader with 20+ years’ experience at Domino's and Tropical Smoothie Cafe. At Tropical Smoothie, Melissa led Loyalty, CRM, 3PD and Digital Listings, growing loyalty by 50% in one year and leading MarTech strategy. She crafted promotions that drove the highest sales days in Tropical Smoothie’s history and drove the app to #1 in Food. At Domino’s, she oversaw one of the largest loyalty programs and implemented the some of the largest eCommerce A/B testing wins in the brand’s history. Melissa also led store tech, including the self-driving pizza delivery test, ordering & check-in kiosks and digital menu boards.

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