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The Loyalty360 Awards

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 15 categories, each representing a key facet of a brand’s customer loyalty focus.

Winners for the Loyalty360 360 Degree Awards—Supplier, Brand, and Champion of Customer Loyalty—were also announced during the ceremony.

The 360 Degree Awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had multiple clients compete in the finalist presentations.
New for 2023, the Champion of Customer Loyalty Awards are special recognitions presented to individuals who have made outstanding contributions to the customer loyalty and experience industry.
The winners of the 2023 Loyalty360 Awards are as follows:


B2B Customer Loyalty

  • Platinum: Signia
  • Gold: Bank of America
  • Silver: Aristocrat
  • Bronze: Verizon

Brand-to-Brand Partnerships
  • Platinum: SCENE+
  • Gold: TELUS
  • Silver: Bal Harbour Shops ACCESS
  • Bronze: Parkland
  • Honorable Mention: Sleep Number

Corporate Social Responsibility
  • Platinum: TELUS
  • Gold: Giant Food
  • Silver: Tim Hortons
  • Bronze: Kampgrounds of America
  • Honorable Mention: Bal Harbour Shops ACCESS

Creative Campaign and Communications
  • Platinum: Certified Angus Beef
  • Gold: Blaze Pizza
  • Silver: Amtrak
  • Bronze: Accor
  • Honorable Mention: Ally Financial

Customer Analytics, Insights, and Metrics
  • Platinum: LEGO
  • Gold: Thriftbooks
  • Silver: Margaritaville
  • Bronze: AMC Theatres 
  • Honorable Mention: Noodles and Company

Customer Experience Strategy
  • Platinum: Blue Buffalo
  • Gold: Victoria’s Secret
  • Silver: SCENE+
  • Bronze: Cinergy Entertainment

Customer Loyalty Innovation and Transformation
  • Platinum: Tim Hortons
  • Gold: Vivid Seats
  • Silver: NFL
  • Bronze: MGM Resorts International
  • Honorable Mention:  Sonesta International Hotels

Customer Loyalty Strategy
  • Platinum: Wawa
  • Gold: Donatos
  • Silver: SCENE+
  • Bronze: Bank of America
  • Honorable Mention: DraftKings
 
Employee Engagement & Impact
  • Platinum: Bank of America
  • Gold: Empire Company Ltd.
  • Silver: IKEA Canada
  • Bronze: Donatos
  • Honorable Mention: Certified Angus Beef

Loyalty Program Design
  • Platinum: Giant Food
  • Gold: Progressive
  • Silver: MGM Resorts International
  • Bronze: Parkland
  • Honorable Mention: Sleep Number

Offer, Incentive, and Reward Design
  • Platinum: LEGO
  • Gold: Ford
  • Silver: Kampgrounds of America
  • Bronze: Signia

Technology & Trends
  • Platinum: 7-Eleven
  • Gold: Hilton
  • Silver: Travelers Insurance
  • Bronze: PDQ Restaurants

360 Degree (Supplier)
  • Platinum: Brierley
  • Gold: Kobie
  • Silver: Brandmovers
  • Bronze: Cheetah Digital by Marigold
  • Honorable Mention: Bounteous

360 Degree (Brand)
  • Platinum: Bank of America
  • Gold: LEGO
  • Silver: SCENE+
  • Bronze (TIE): TELUS and Giant Food

Champion of Customer Loyalty
  • Tom Madden, Managing Partner, Loyalty and CRM, ICF Next
  • Don Smith, Global Consulting Officer & CMO (US/Europe), Brierley | Capillary


About Loyalty360 

Loyalty360 is the only objective community for customer loyalty, which seeks to encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we’ve created a network of brands and technology providers representing some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us on Twitter @Loyalty360. 

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Loyalty360, the association for customer loyalty, has announced the winners of the 2020 Loyalty360 Awards, on December 8 during a virtual ceremony. The awards recognize brands that build more robust and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 13 individual categories, representing a vital facet of a brand's customer loyalty focus.

Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize brands with the best overall weighted average finishes across multiple categories, along with the suppliers that had the highest weighted average client or multiple client finishes across categories.

The winners for the 2020 Loyalty360 Awards are:

B2B Customer Loyalty:
• Platinum: Floor & Decor (in partnership with Augeo)
• Gold: Ally Financial
• Silver: Essilor of America (in partnership with Brierley)
• Bronze: Bank of America

Innovation in Corporate Social Responsibility:
• Platinum: Air Canada
• Gold: TELUS (in partnership with Aimia)
• Silver: AARP (in partnership with Merkle)
• Bronze: Caesars Entertainment

Business Transformation:
• Platinum: Wawa
• Gold: The GIANT Company
• Silver: SCENE (in partnership with Elemental)
• Bronze: Air Canada

Customer Engagement & Advocacy:
• Platinum: Chipotle
• Gold: Ally Financial
• Silver: Veggies Made Great (in partnership with Vesta)
• Bronze: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Best Western Hotels & Resorts

Customer Insights & Metrics:
• Platinum: Wyndham Hotels & Resorts
• Gold: Caesars Entertainment
• Silver: Donatos Pizza (in partnership with Cheetah Digital)
• Bronze: Black Star Burger (in partnership with Loyalty Plant)
• Honorable Mention: Hibbett Sports

Employee Engagement & Impact:
• Platinum: Hannaford Brothers Company
• Gold: Overstock
• Silver: The GIANT Company
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Sleep Number
• Honorable Mention: Sodexo

Program Partnership:
• Platinum: Verizon 
• Gold: Floor & Decor (in partnership with Augeo)
• Silver: Sony Rewards
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Fido Wireless (in partnership with Prizelogic)

Incentive and Reward Design:
• Platinum: LEGO (in partnership with Oracle)
• Gold: The Vitamin Shoppe
• Silver: American Eagle Outfitters
• Bronze: Wyndham Hotels & Resorts
• Honorable Mention: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Shell (in partnership with Wunderman Thompson)

Loyalty Program Design:
• Platinum: 19 Crimes Wine (in partnership with Prizelogic)
• Gold: Verizon
• Silver: Giant Food
• Bronze: Atlantic Lottery Corporation (in partnership with Splash Dot)

Creative Campaign:
• Platinum: Chipotle
• Gold: SCENE (in partnership with Elemental)
• Silver: Sleep Number
• Bronze: American Eagle Outfitters
• Honorable Mention: TELUS (in partnership with Aimia)

Customer Loyalty Strategy:
• Platinum: 7-Eleven
• Gold: Bank of America
• Silver: T-Mobile (in partnership with The Marketing Store)
• Bronze: Porsche Cars North America

Technology and Trends:
• Platinum: Ally Financial
• Gold: 7-Eleven (in partnership with Loyalty Methods)
• Silver: Overstock
• Bronze: Caesars Entertainment

CX Strategy:
• Platinum: Wyndham Hotels & Resorts
• Gold: Domino's
• Silver: 7-Eleven
• Bronze: T-Mobile (in partnership with The Marketing Store)
• Honorable Mention: Hibbett Sports

360-Degree (Supplier Partner):
• Platinum: Cheetah Digital
• Gold: Prizelogic
• Silver: The Lacek Group
• Bronze: Augeo

360-Degree (Brand):
• Platinum: Wyndham Hotels & Resorts
• Gold: Ally Financial
• Silver: 7-Eleven
• Bronze: (Tie) Floor & Decor and Verizon

​Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer@loyalty360.org
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Loyalty360
, The Association for Customer Loyalty, is proud to share the winners of the 2019 Loyalty360 Awards, which were announced on May 22 during Loyalty360's Loyalty Expo in Charlotte, North Carolina. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in twelve categories, each representing a key facet of a brand’s customer loyalty focus.

Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize the brands with the best overall weighted average finishes across multiple categories and the suppliers that had the highest weighted average client or multiple client finishes across categories.

The winners for the 2019 Loyalty360 Awards are as follows:

Loyalty Program Design
Platinum: DSW
Gold: Cinemark
Silver: Food Lion
Bronze: Break Time

Technology and Trends
Platinum: 7-Eleven, Inc.
Gold: Caesars Entertainment
Silver: Hertz
Bronze: Zumiez

Creative Campaign
Platinum: Domino’s
Gold: Ally Financial
Silver: Mountain Dew
Bronze: Sony Rewards

Customer Loyalty Strategy
Platinum: Sunglass Hut
Gold: Sumo Sushi & Bento
Silver: Overstock.com
Bronze: Wyndham Hotels & Resorts

CX Strategy
Platinum: Sugarfina
Gold: Tarte Cosmetics
Silver: Caesars Entertainment
Bronze: MGM Resorts International

Employee Engagement
Platinum: Omni Hotels and Resorts
Gold: MGM Resorts International
Silver: Overstock.com
Bronze: Sodexo

Incentive and Reward Design
Platinum: Verizon Wireless
Gold: Mountain Dew
Silver: Wyndham Hotels & Resorts
Bronze: TELUS

Influencer Marketing
Platinum: InterContinental Hotels Group (IHG)
Gold: The Vitamin Shoppe
Silver: Sleep Number
Bronze: Dollar Car Rental

Metrics and Measurement
Platinum: Caesars Entertainment
Gold: McClatchy
Silver: Sodexo
Bronze: Accor

Social Impact
Platinum: Food Lion
Gold: DSW
Silver: Ally Financial
Bronze: Erie Insurance

Program Partnership
Platinum: Verizon Wireless
Gold: Sleep Number
Silver: Ally Financial
Bronze: Celebrity Cruises

B2B Customer Loyalty
Platinum: Thermo Fisher Scientific
Gold: Floor and Decor
Silver: InterContinental Hotels Group (IHG)
Bronze: Hilton

360 Degree (Supplier)
Platinum: Crowdtwist
Gold: The Lacek Group
Silver: Lenati
Bronze: PrizeLogic

360 Degree (Brand)
Platinum: Verizon Wireless
Gold: DSW
Silver: Caesars Entertainment
Bronze: Food Lion

For more information, visit loyalty360awards.com
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During the 2018 Loyalty Expo, Loyalty360 recognized the winners of the 2018 Loyalty360 Customer Loyalty360 Awards. 

The complete list of winners of this year's awards are as follows: 

Employee Engagement
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment
 
Technology & Trends
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me
 
Customer Analytics & Data
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA Today
 
Program Partnership
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels
 
Loyalty/Reward Program Design
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma
 
Creative Campaign
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises
 
360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners
 
360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment

A special thanks to our panel of esteemed judges:

Lonnie Mayne - Red Shoes Living
Margie Kupfer - 3C Interactive
Erik Aiple - Collette
Paul Costello - SessionM
Bob Macdonald - Bond Brand Loyalty
Pam Spier - Lenati
Erin Raese - Aimia
Art Souza - Zylotech
Mairead Ridge - Crowdtwist
Michael Nelson - bLoyal
Jeff Sopko - Baesman
Brad Marg - Stellar Loyalty
Michela Baxter - HelloWorld
Jeremy Brooks - StrayBoots
Joe Doran - Persuade Loyalty
Lou Ramery – East|West Marketing
Tom Haley - Cloud Union
Jarred Thomas - Zendesk
Jonathan Seabolt - LoyaltyEdge
David Andreadakis - Kobie
Daniel Kahan - W. Capra Consulting
Adam Craig - Deluxe
Tamara Oliverio - Epsilon

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2017 Customer Loyalty Awards Results 

After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
 
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
 
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
 
 
And the winners are…
 
Loyalty & Rewards Program 
 
Platinum - Heathrow Airport
Gold - Barclaycard
Silver - The North Face
Bronze - Pizza Hut
 
Technology & Trends 
 
Platinum - Caesars Entertainment
Gold - Nissan
Silver - GameStop
Bronze - Ryder
 
CX & Engagement 
 
Platinum - Celebrity Cruises
Gold - Caesars Entertainment
Silver - Ubisoft
Bronze - Deutsche Telekom AG
 
Customer Insights 
 
Platinum -  Chicken Salad
Gold - Caesars Entertainment
Silver - Arkansas Blue Cross Blue Shield
Bronze - Chicken Salad Chick
 
Creative Campaign 
 
Platinum - Royal Caribbean
Gold - Domino's
Silver - Marvel
Bronze - Citizens Bank

 
Measurement 
 
Platinum - Barclaycard
Gold - KKBOX
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises



360-Degree Award

Platinum - Caesars Entertainment
Gold - Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
Special thanks to our 2017 judges:

Jeff Sopko - Baesman 
Lonnie Mayne - Red Shoes Living 
Joe McClure - Montrose Travel 
Chris Martin - Montrose Travel 
Bob Macdonald - Bond Brand Loyalty 
Margie Kupfer - 3C Interactive 
Clay Walton-House - Lenati 
Thomas Patchin - House Advantage 
Tom Beauchamap - House Advantage 
Carlos Dunlap-Beard - Snipp 
Rhonda Basler - Hallmark Business Connections 
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group 
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing 
David Andreadakis - Kobie Marketing 
Narina Sippy - Stellar Loyalty 
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge 
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group 
Anthony Aguiar - IC Group 
Michelle Andre - Virtual Incentives 
Mairead Ridge - CrowdTwist 
Doug Carlson - Parascript
Scott Wallace - Deluxe  


2014 Loyalty360 Awards

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

·  360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program


·  Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions


·  Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program


·  Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada


·  Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS


·  Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program


·  Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM;   Silver Winner— Telefonica 02;  Bronze Winner— Coca-Cola, Turkey


Loyalty360 Awards 2014 Panel of Judges

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies.  Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing. 

Our esteemed panel of judges, in no particular order:

Bob Macdonald | President and CEO | Bond Brand Loyalty

Irving Fain | CEO & Co-founder | CrowdTwist

Nancy Porte | VP of Customer Experience | Verint

Barry Kirk |  Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions

Mike Blyth | Chief Operating Officer | Aginity

Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

John Bartold | VP, Loyalty Solutions | Epsilon

Michael Hemsey | President | Kobie Marketing

Adam Bashe | Senior Director, Residential | Direct Energy

Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys

Phil Rubin | CEO | rDialogue

Marti Beller | Founder & CEO | PlanG

Angela Sanfilippo | CMO | PunchTab

Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada

Trevor Knott | Senior Vice President | Citizens Bank

Kelly Ford | VP, Marketing | SundaySky

Charles Christianson | Senior Vice President | Connexions Loyalty

Marc Steiner | Partner | Lenati

Michael Wilhite | SVP | dunhummbyUSA

Connie Hill | President and Founder | VeraCentra

Robert Koen | Head of Americas Field Operations & Sales | TIBCO

Herve Pluche | VP | SAP Precision Marketing

Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard

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