The Loyalty360 Awards
Now in their 8th year, the Loyalty360 Awards are the most coveted awards in customer loyalty. With an emphasis on objectivity, the Loyalty360 Awards recognize brands that are building lasting and profitable relationships with customers.
The Loyalty360 Awards are open to brands of any industry and brands from around the world! Any brand with a customer loyalty strategy, initiative, or program is eligible to enter. The Loyalty360 Awards are unique in that there is a two-part judging process, with the final winners selected by attendees at the 2021 Loyalty Expo in Charlotte, NC.
After the finalists are named in September 2021 for each category, finalists will give a short presentation of their entry to conference attendees. Following the presentations, Platinum, Gold, Silver, and Bronze winners will be announced during an awards ceremony. All finalists will be recognized during the ceremony and will receive a trophy to take home.
All submissions must be through our online entry portal, but please see below for additional information on how to submit, key dates, the Loyalty360 Awards judging process, and more.
If you have any questions, please feel free to email carlystemmer@loyalty360.org. View the official 2021 Loyalty360 Awards website here.
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Loyalty360, the association for customer loyalty, has announced the winners of the 2020 Loyalty360 Awards, on December 8 during a virtual ceremony. The awards recognize brands that build more robust and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in 13 individual categories, representing a vital facet of a brand's customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize brands with the best overall weighted average finishes across multiple categories, along with the suppliers that had the highest weighted average client or multiple client finishes across categories.
The winners for the 2020 Loyalty360 Awards are:
B2B Customer Loyalty:
• Platinum: Floor & Decor (in partnership with Augeo)
• Gold: Ally Financial
• Silver: Essilor of America (in partnership with Brierley)
• Bronze: Bank of America
Innovation in Corporate Social Responsibility:
• Platinum: Air Canada
• Gold: TELUS (in partnership with Aimia)
• Silver: AARP (in partnership with Merkle)
• Bronze: Caesars Entertainment
Business Transformation:
• Platinum: Wawa
• Gold: The GIANT Company
• Silver: SCENE (in partnership with Elemental)
• Bronze: Air Canada
Customer Engagement & Advocacy:
• Platinum: Chipotle
• Gold: Ally Financial
• Silver: Veggies Made Great (in partnership with Vesta)
• Bronze: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Best Western Hotels & Resorts
Customer Insights & Metrics:
• Platinum: Wyndham Hotels & Resorts
• Gold: Caesars Entertainment
• Silver: Donatos Pizza (in partnership with Cheetah Digital)
• Bronze: Black Star Burger (in partnership with Loyalty Plant)
• Honorable Mention: Hibbett Sports
Employee Engagement & Impact:
• Platinum: Hannaford Brothers Company
• Gold: Overstock
• Silver: The GIANT Company
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Sleep Number
• Honorable Mention: Sodexo
Program Partnership:
• Platinum: Verizon
• Gold: Floor & Decor (in partnership with Augeo)
• Silver: Sony Rewards
• Bronze: Best Western Hotels & Resorts
• Honorable Mention: Fido Wireless (in partnership with Prizelogic)
Incentive and Reward Design:
• Platinum: LEGO (in partnership with Oracle)
• Gold: The Vitamin Shoppe
• Silver: American Eagle Outfitters
• Bronze: Wyndham Hotels & Resorts
• Honorable Mention: Vans (in partnership with Cheetah Digital)
• Honorable Mention: Shell (in partnership with Wunderman Thompson)
Loyalty Program Design:
• Platinum: 19 Crimes Wine (in partnership with Prizelogic)
• Gold: Verizon
• Silver: Giant Food
• Bronze: Atlantic Lottery Corporation (in partnership with Splash Dot)
Creative Campaign:
• Platinum: Chipotle
• Gold: SCENE (in partnership with Elemental)
• Silver: Sleep Number
• Bronze: American Eagle Outfitters
• Honorable Mention: TELUS (in partnership with Aimia)
Customer Loyalty Strategy:
• Platinum: 7-Eleven
• Gold: Bank of America
• Silver: T-Mobile (in partnership with The Marketing Store)
• Bronze: Porsche Cars North America
Technology and Trends:
• Platinum: Ally Financial
• Gold: 7-Eleven (in partnership with Loyalty Methods)
• Silver: Overstock
• Bronze: Caesars Entertainment
CX Strategy:
• Platinum: Wyndham Hotels & Resorts
• Gold: Domino's
• Silver: 7-Eleven
• Bronze: T-Mobile (in partnership with The Marketing Store)
• Honorable Mention: Hibbett Sports
360-Degree (Supplier Partner):
• Platinum: Cheetah Digital
• Gold: Prizelogic
• Silver: The Lacek Group
• Bronze: Augeo
360-Degree (Brand):
• Platinum: Wyndham Hotels & Resorts
• Gold: Ally Financial
• Silver: 7-Eleven
• Bronze: (Tie) Floor & Decor and Verizon
Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact carlystemmer@loyalty360.org.
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Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2019 Loyalty360 Awards, which were announced on May 22 during Loyalty360's Loyalty Expo in Charlotte, North Carolina. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in twelve categories, each representing a key facet of a brand’s customer loyalty focus.
Winners for the Loyalty360 360 Degree Awards were also announced during the ceremony. These awards recognize the brands with the best overall weighted average finishes across multiple categories and the suppliers that had the highest weighted average client or multiple client finishes across categories.
The winners for the 2019 Loyalty360 Awards are as follows:
Loyalty Program Design
Platinum: DSW
Gold: Cinemark
Silver: Food Lion
Bronze: Break Time
Technology and Trends
Platinum: 7-Eleven, Inc.
Gold: Caesars Entertainment
Silver: Hertz
Bronze: Zumiez
Creative Campaign
Platinum: Domino’s
Gold: Ally Financial
Silver: Mountain Dew
Bronze: Sony Rewards
Customer Loyalty Strategy
Platinum: Sunglass Hut
Gold: Sumo Sushi & Bento
Silver: Overstock.com
Bronze: Wyndham Hotels & Resorts
CX Strategy
Platinum: Sugarfina
Gold: Tarte Cosmetics
Silver: Caesars Entertainment
Bronze: MGM Resorts International
Employee Engagement
Platinum: Omni Hotels and Resorts
Gold: MGM Resorts International
Silver: Overstock.com
Bronze: Sodexo
Incentive and Reward Design
Platinum: Verizon Wireless
Gold: Mountain Dew
Silver: Wyndham Hotels & Resorts
Bronze: TELUS
Influencer Marketing
Platinum: InterContinental Hotels Group (IHG)
Gold: The Vitamin Shoppe
Silver: Sleep Number
Bronze: Dollar Car Rental
Metrics and Measurement
Platinum: Caesars Entertainment
Gold: McClatchy
Silver: Sodexo
Bronze: Accor
Social Impact
Platinum: Food Lion
Gold: DSW
Silver: Ally Financial
Bronze: Erie Insurance
Program Partnership
Platinum: Verizon Wireless
Gold: Sleep Number
Silver: Ally Financial
Bronze: Celebrity Cruises
B2B Customer Loyalty
Platinum: Thermo Fisher Scientific
Gold: Floor and Decor
Silver: InterContinental Hotels Group (IHG)
Bronze: Hilton
360 Degree (Supplier)
Platinum: Crowdtwist
Gold: The Lacek Group
Silver: Lenati
Bronze: PrizeLogic
360 Degree (Brand)
Platinum: Verizon Wireless
Gold: DSW
Silver: Caesars Entertainment
Bronze: Food Lion
For more information, visit loyalty360awards.com.
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During the 2018 Loyalty Expo, Loyalty360 recognized the winners of the 2018 Loyalty360 Customer Loyalty360 Awards.
The complete list of winners of this year's awards are as follows:
Employee Engagement
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment
Technology & Trends
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me
Customer Analytics & Data
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA Today
Program Partnership
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels
Loyalty/Reward Program Design
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma
Creative Campaign
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises
360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners
360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment
A special thanks to our panel of esteemed judges:
Lonnie Mayne - Red Shoes Living
Margie Kupfer - 3C Interactive
Erik Aiple - Collette
Paul Costello - SessionM
Bob Macdonald - Bond Brand Loyalty
Pam Spier - Lenati
Erin Raese - Aimia
Art Souza - Zylotech
Mairead Ridge - Crowdtwist
Michael Nelson - bLoyal
Jeff Sopko - Baesman
Brad Marg - Stellar Loyalty
Michela Baxter - HelloWorld
Jeremy Brooks - StrayBoots
Joe Doran - Persuade Loyalty
Lou Ramery – East|West Marketing
Tom Haley - Cloud Union
Jarred Thomas - Zendesk
Jonathan Seabolt - LoyaltyEdge
David Andreadakis - Kobie
Daniel Kahan - W. Capra Consulting
Adam Craig - Deluxe
Tamara Oliverio - Epsilon
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2017 Customer Loyalty Awards Results
After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
And the winners are…
Loyalty & Rewards Program
Platinum - Heathrow Airport
Gold - Barclaycard
Silver - The North Face
Bronze - Pizza Hut
Technology & Trends
Platinum - Caesars Entertainment
Gold - Nissan
Silver - GameStop
Bronze - Ryder
CX & Engagement
Platinum - Celebrity Cruises
Gold - Caesars Entertainment
Silver - Ubisoft
Bronze - Deutsche Telekom AG
Customer Insights
Platinum - Chicken Salad
Gold - Caesars Entertainment
Silver - Arkansas Blue Cross Blue Shield
Bronze - Chicken Salad Chick
Creative Campaign
Platinum - Royal Caribbean
Gold - Domino's
Silver - Marvel
Bronze - Citizens Bank
Measurement
Platinum - Barclaycard
Gold - KKBOX
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
360-Degree Award
Platinum - Caesars Entertainment
Gold - Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises
Special thanks to our 2017 judges:
Jeff Sopko - Baesman
Lonnie Mayne - Red Shoes Living
Joe McClure - Montrose Travel
Chris Martin - Montrose Travel
Bob Macdonald - Bond Brand Loyalty
Margie Kupfer - 3C Interactive
Clay Walton-House - Lenati
Thomas Patchin - House Advantage
Tom Beauchamap - House Advantage
Carlos Dunlap-Beard - Snipp
Rhonda Basler - Hallmark Business Connections
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing
David Andreadakis - Kobie Marketing
Narina Sippy - Stellar Loyalty
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group
Anthony Aguiar - IC Group
Michelle Andre - Virtual Incentives
Mairead Ridge - CrowdTwist
Doug Carlson - Parascript
Scott Wallace - Deluxe
2014 Loyalty360 Awards
Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”
The winners are:
· 360-Degree Award, Platinum Winner—Best Western Hotels; Gold Winner—Global Hotel Alliance, GHA Discovery Program; Silver Winner—HON HONORS Channel Loyalty program; Bronze Winner—Key Bank, Relationship Rewards program
· Best Reward Program, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— KeyBank for the Relationship Rewards program; Silver Winner— Global Hotel Alliance; Bronze Winner— Express Fashions
· Best Customer Experience & Engagement, (tie) Raley’s Family of Fine Stores and AT&T, Gold Winner— La Société de transport de Montreal’s STM Merci; Silver Winner— Iron Tribe Fitness; Bronze Winner— Longo’s Thank You Rewards program
· Best Technology in Loyalty Marketing, Platinum Winner—Raley’s Family of Fine Stores; Gold Winner— Longo’s Thank You Rewards program; Silver Winner—(tie) Best Western for their Best Western Rewards program and La Société de transport de Montreal for their STM Merci loyalty and rewards program; Bronze Winner—Air Canada
· Best Creative Campaign in Loyalty Marketing, Platinum Winner—SpaWeek; Gold Winner— Best Western; Silver Winner—(tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”; Bronze Winner— HON HONORS
· Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing, Platinum Winner—C Spire, Gold Winner—HON HONORS for their Channel Loyalty Program; Silver Winner—Global Hotel Alliance, GHA Discovery Program; Bronze Winner— Dell, Dell Advantage Loyalty Rewards Program
· Best Customer Loyalty Strategy, International Markets, Platinum Winner—OPET; Gold Winner— Flying Blue, the loyalty program of Air France and KLM; Silver Winner— Telefonica 02; Bronze Winner— Coca-Cola, Turkey
Loyalty360 Awards 2014 Panel of Judges
For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.
Loyalty360 put a number of measures in place to enable our judges to be as objective and unbiased as possible. Entrants are encouraged to submit performance metrics, allowing judges to consider empirical evidence of the effectiveness and success of their strategies. Nominations are scrubbed of explicit references to marketing taglines, company, product and program names before the judging process. Judges are required to agree to a Code of Conduct, including terms on handling confidential information and non-solicitation of the companies who are participating. We are pleased that the rigorous judging process will help us identify true leaders in Loyalty Marketing.
Our esteemed panel of judges, in no particular order:
Bob Macdonald | President and CEO | Bond Brand Loyalty
Irving Fain | CEO & Co-founder | CrowdTwist
Nancy Porte | VP of Customer Experience | Verint
Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions
Mike Blyth | Chief Operating Officer | Aginity
Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express
Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions
John Bartold | VP, Loyalty Solutions | Epsilon
Michael Hemsey | President | Kobie Marketing
Adam Bashe | Senior Director, Residential | Direct Energy
Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys
Phil Rubin | CEO | rDialogue
Marti Beller | Founder & CEO | PlanG
Angela Sanfilippo | CMO | PunchTab
Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada
Trevor Knott | Senior Vice President | Citizens Bank
Kelly Ford | VP, Marketing | SundaySky
Charles Christianson | Senior Vice President | Connexions Loyalty
Marc Steiner | Partner | Lenati
Michael Wilhite | SVP | dunhummbyUSA
Connie Hill | President and Founder | VeraCentra
Robert Koen | Head of Americas Field Operations & Sales | TIBCO
Herve Pluche | VP | SAP Precision Marketing
Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard