Domino’s has long set the standard in loyalty marketing through advanced segmentation, personalization, and a relentless focus on incrementality. Despite its strong foundation, Nicole’s team noticed that a reliance on manual data pulls slowed them down and limited how many (and how often) they could deploy new personalized campaigns. Enter a bold transformation: Nicole’s team switched from “big campaigns” to always-on tailored customer journeys, using customer data and machine learning models available directly in their cloud data warehouse. In this session, Nicole Pavlovich, Senior Director of Integrated Customer Marketing, Loyalty, and Personalization at Domino’s will show how this transformation allowed Domino’s marketers to rapidly deploy always-on, personalization loyalty campaigns that drive measurable revenue growth.
In this session, you'll learn:
- How Domino’s overcame data delays and manual activation challenges using a warehouse-native approach to journey orchestration
- How test-and-holdout strategies drive continuous learning and incremental revenue growth
- How to get the most out of your data team’s machine learning models to enhance marketing effectiveness