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Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Loyalty Strategy

Monday, September 19, 2022 - 4:30 PM - 5:30 PM
The finalists competing in the 2022 Loyalty360 Awards will share details of their programs and strategies in fast-paced, 10-12 minute presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze, and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Loyalty Strategy
Through a combination of technology, training, socialization, and implementation, finalists in the Customer Loyalty Strategy category are truly dedicated to keeping customer loyalty top of mind. This category recognizes brands that have implemented an effective long-term customer loyalty strategy with measurable impacts. The Customer Loyalty Strategy may or may not include a traditional customer loyalty/rewards program.


Chelsea McGough, Loyalty Program Strategy Manager, Blue Buffalo

With over 14 years of experience in Customer Experience and Loyalty, Chelsea McGough is an expert in Loyalty Strategy. Chelsea has a passion for brands that put Customers (human and furry) first. She started her career in the aviation industry at Southwest Airlines, working on their Rapid Rewards loyalty program with a focus on retention and engagement. A little over a year ago, Chelsea decided to transition to the pet industry and joined Blue Buffalo to support the launch of their first ever loyalty program. In her current role as Loyalty Program Strategy Manager, she oversees retention, engagement and acquisition as well as delivering strong CLV through the Buddies App. She lives in Dallas, Texas with her fur-baby Luna and is in the process of planning her upcoming December wedding.

Dena Pizzutti, Sr. Marketing Manager - Personalization and Optimization, Wawa

Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of more than 900 convenience retail stores in the Mid-Atlantic and Florida.  She currently oversees the Wawa Rewards loyalty program and Customer 360 efforts.  Dena has over ten years of experience in loyalty marketing, previously working for CVS on the ExtraCare program.  Additionally, Dena holds a Doctorate in Business Administration and has taught marketing courses at West Chester University and St. Joseph’s University.

Jason Adlman, Senior Manager - Customer Loyalty and Analytics, Hibbett | City Gear

Jason has spent more than 10 years working for Hibbett | City Gear and prior to that has over 10 years of experience with a number of different retailers ranging from apparel to the music industry. He started his tenure at Hibbett in the store setting, then working in inventory management, and now the marketing department where his current role concentrates on the loyalty program and promotions. 

Sara Costa, Experience Product Specialist, Blue Buffalo

Sara Costa is a Loyalty Experience Product Specialist at Blue Buffalo. Prior to Blue Buffalo, she worked at Melissa & Doug in customer service. She then moved to the marketing team where she gained experience driving loyalty for their D2C website. About a year ago, she started at Blue Buffalo and in her current role, supports the strategy and execution of new loyalty enhancements, including features that encourage earning/burning of points. She has a strong passion for digital marketing and increasing customer loyalty. She has lived in Connecticut for her whole life, and she has a 2-year-old German Shepard/Husky mix named Kobe.

Sarah Paik, Director of Ecommerce & Loyalty, Urban Outfitters


Yan Cote, US Consumer Offer Director, ExxonMobil

Having studied economics and earned an MBA in marketing, Yan has held a wide range of positions over his 20+ years at ExxonMobil and Imperial Oil that have uniquely equipped him to lead ExxonMobil’s US Fuels Consumer Offer strategy and team.  

He is currently accountable for ExxonMobil’s retail fuels programs including the Exxon Mobil Rewards+™ program, the Exxon Mobil Smart Card+™ credit card, and Synergy Supreme+™ premium gasoline. 

His team prides itself on fully leveraging consumer data to understand consumers’ evolving needs and to engage them in ways most meaningful to them in order to build loyalty, share of wallet, and lifetime value.  

Yan is an avid car enthusiast who enjoys the outdoors.  He is married and the proud father of a high school senior. 

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