Agenda

 

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motely Fool.

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Claudia is a consummate hospitality professional with a career that spans 25 years. Her field experience ranges  from technology, reservations, e-distribution, revenue management, operations, digital marketing and data management. Her executive management and branding experience from a 10-year role with Hard Rock International where she opened and oversaw revenue and data  strategy for 26 hotels around the world. In her 4+ years as Sr. Vice President of Revenue Strategy for Margaritaville, Claudia and her team have focused on future proofing the brand on all-things revenue, data, technology and loyalty.​
 
Claudia has extensive experience in the creation, deployment and optimization of initiatives that enhance the revenue capture and data processing power of the organization with staggering results. Claudia speaks regularly about data management and innovation in annual conferences. In her free time, she dances, knits and draws on walls with sharpie!
 

Aaron Jones has been at the NFL for seven years, and is currently focused on creating personalized experiences that build fan engagement.

Pam Erlichman is the Chief Evangelist Officer for Jebbit.  With over 25 years of marketing and client relations experience, Pam is responsible for helping Jebbit clients and the industry as a whole understand the value of zero party data and how to use it to drive business outcomes.

Prior to joining Jebbit, Pam was the Vice President of Marketing for Oracle Data Cloud which included the creation and growth of Oracle Data Cloud’s industry firsts The Data Hotline and The Data Lab brands; providing data strategy and education to brand, media and agency partners.  Pam joined Oracle Data Cloud via the Datalogix acquisition, where she created and grew the marketing function from its inception.  Prior to Datalogix, Pam worked at Digitas, leading relationships with world class brands including Delta Air Lines, AT&T, FedEx, Ahold USA, Celebrity Cruise Lines and Progressive Insurance.

Jessie Rosenberg, Ulta Beauty’s Loyalty Strategic Partnerships Manager, is a loyalty lover and beauty enthusiast hailing from Nashville, Tennessee. With over 5 years of corporate retail experience at major retailers, she currently works to help create and manage overall partnership loyalty strategies, with a key focus on Ulta Beauty at Target, for Ulta Beauty’s world-renowned loyalty program, Ultamate Rewards®. She works to drive execution of key strategies, metrics, and optimize partnership performance to underpin loyalty objectives and deliver meaningful benefits and experiences to Ulta Beauty’s 39M+ loyalty members.

Kelly Cook is a seasoned omni-channel, digital, and marketing executive who thoroughly enjoys the challenges of growing companies and transforming brands. She specializes in centering brands around the customer, advancing brands down the digital path, and galvanizing a workforce behind growth strategies. Her successes include substantial profit increases and stock growth relative to company competition and participatory growth sectors. Her industry experiences are as diverse as they come, from airlines to recycled waste to fashion to big box retail to home décor and brides. Companies include Continental Airlines, DSW Designer Shoe Warehouse, and Pier 1, and now David’s Bridal where she proudly leads marketing, IT, digital, harmonious experiences, analytics and insights plus ecommerce. She was named one of Business Insider’s 2021 CMOs to watch and recognized by Harvard Business School as one of 2003’s Most Dynamic Women in Business. She considers herself a leader with a servant’s heart who is thrilled by ordinary folks doing extraordinary things. She has an MBA and a Masters of Finance from Tulane’s Freeman School of Business.
 

Diane Eichler, a seasoned marketing, branding and public relations executive, has worked in almost every marketing vertical over the last 25 years. Currently, she serves as the Senior Vice President of Marketing at Kampgrounds of America, Inc. – a role she was promoted to in January 2023 after joining the company the previous September. There, she guides the marketing department, focused on maintaining and expanding the presence of the KOA brand within the outdoor hospitality and lifestyle space. National creative, sales marketing, local marketing, loyalty programs, corporate partnerships, public relations, social media and marketing technology all fall under her purview.
 
Before her time with KOA, Diane founded and served as the President of Decibel Blue, gaining valuable experience in branding, marketing, advertising, and public relations on both the client and agency sides. She has worked with major players across almost every industry, including Real Estate, Technology, Banking and Finance, Healthcare and Wellness, Non-Profit, Education, Automotive, Sports and Entertainment, Telecommunications, QSR, Retail, Law, Broadcasting, and Hospitality.
 
Diane launched her career in Los Angeles, working at the acclaimed design agency COY. She moved to Toyota Motor Sales as a Director of Marketing and then was the agency lead for the North American launch of the Toyota Celica, Spyder, and ECHO. As the Director of Communications for Realty Executives International, she supervised teams in developing internal communications and media relations campaigns. As Director of Client Services at SHR Perceptual Management, she worked closely on branding the agency’s marquee accounts, including Andre Agassi, Apple, and Alaska Airlines.

Diane actively participates in philanthropic initiatives including participation with the Juvenile Diabetes Research Foundation’s Rocky Mountain Chapter, HomeAid Colorado, The Heard Museum, Suns 88 Charities, Colorado Women’s Chamber of Commerce, Planned Parenthood, Denver BASICS, Sojourner Center and Phoenix Art Museum.
 
Diane is a Public Relations Society of America’s Counselors Academy member, a network of industry-leading senior-level PR agency owners, and Public Relations Boutiques International. She holds a Bachelor of Arts from Scripps College in Claremont, California.