Speakers

Jacob is a dynamic business leader and strategist specializing in media, technology, and telecommunications. At TELUS, he leads the teams responsible for content deals, consumer product strategy, and global partnerships. With a proven track record spanning corporate strategy, global deals and partnerships, and product commercialization, Jacob was the visionary for the newly refreshed and national TELUS Rewards loyalty program. Starting with a groundbreaking airline strategic alliance with WestJet, the refreshed TELUS Rewards program includes new partner perks and provides Canadians with more reasons and ways to join, maximizes engagement and value for members, and enhances customer retention.

Joey Low is a dynamic and results-driven executive with over 30 years of leadership experience in operations, marketing, and brand strategy within the petroleum and convenience retail industries. Proven track record of managing multi-million-dollar P&Ls, spearheading national advertising campaigns, optimizing brand equity across 5,000+ locations, and driving strategic growth initiatives. Adept at leading cross-functional teams, executing loyalty and payment innovations, and delivering measurable improvements in customer engagement and operational efficiency.  He currently oversees marketing strategy development and execution at CITGO Petroleum as the Director of Marketing & Loyalty.

Len Covello is the Chief Technology Officer at Engage People Inc., where he leads the company’s long-term technology strategy and drives innovation across the loyalty and payments landscape. A recognized thought leader in the industry, Len plays a central role in advancing solutions that connect loyalty programs with real-time commerce experiences.

Len’s expertise spans web-based application design and development, with a strong focus on user experience and process automation across complex business environments.

He is a member of the Forbes Technology Council, a key member of the Engage executive leadership team, and serves on the company’s Board of Directors.

Jake Finch is the Vice President of Global Consumer Experience at SharkNinja, where he leads efforts to deliver five-star experiences across the entire consumer journey--from purchase to delivery to post-purchase support. He is focused on ensuring every interaction with the brand creats more delighted and loyal consumers.

With more than 15 years at SharkNinja, Jake has held a range of leadership roles across the organization, including in product development for Shark Robotics and as Vice President of Insights and Intelligence. His cross-functional experience gives him a unique perspective on connecting product innovation with consumer needs.

Based in Montreal, Canada, Jake holds an MBA from HEC Montréal.

Andy Locke is Partner and Director of Strategy & Data at Response Labs, with 20+ years leading CRM, loyalty, and customer engagement strategies for national brands. A longtime agency operator and customer data practitioner, he combines strategic vision with hands-on analytical rigor to help brands move beyond points and discounts into more meaningful, behavior-driven loyalty experiences. His work spans loyalty program design, segmentation, lifecycle marketing, and AI-augmented analytics across restaurant, grocery, retail, and franchise brands, including Ahold Delhaize, Blaze Pizza, Outback Steakhouse, Playa Bowls, SONIC Drive-In, American Iron and Steel Institute, and Floor Coverings International.

Teddy Sergesketter is a Lead Loyalty Solution Engineer at Salesforce, where he leads Loyalty
strategy & technology transformations for Travel & Hospitality, Manufacturing & Auto, and
Comms & Media companies. Since Salesforce launched its Loyalty platform 6 years ago, Teddy
has served as its leading pre-sales subject matter expert, supporting experience evolutions for
programs with over 500M combined members. He is noted for customer-centric innovation in
conversational loyalty, agentic program operations, fraud detection/mitigation, & gamification.
Prior to joining Salesforce, Teddy worked in aerospace, where he earned multiple patents for
software applications used in manufacturing design systems.

Teddy holds Bachelors & Masters degrees in Mechanical/Industrial Engineering and resides in
Indianapolis, Indiana, where he also serves as a Project Manager for Servants at Work, a
non-profit organization that builds wooden wheelchair ramps for Hoosiers with disabilities.

Russ Adams is a Senior Director of Product Management at Salesforce, leading the outbound
US Product team for the Loyalty Management product line, which includes Loyalty
Management, Referral Marketing, and Real Time Offer Management (RTOM). With over 11
years at Salesforce and decades of overall experience, Russell was instrumental in the design
and launch of the Loyalty Management platform over six years ago. He is a veteran in
developing, designing, and selling Loyalty and Incentive Management solutions across Travel,
Transportation & Hospitality, Retail & Consumer Goods, Automotive, Manufacturing, and High
Tech & Communications industries.

Russell holds Bachelors and Masters degrees in Biochemistry and Molecular Biology and
Computer Information Systems and resides in Boulder, CO, where he is an avid weight lifter and coaches many sports centered around his 3 kids.

Ryan Mitchell is Senior Director of Global Loyalty & Sponsorships at Hertz, where he leads loyalty strategy for Hertz, Dollar, and Thrifty—driving meaningful growth in member enrollment and revenue across all three brands. He also oversees Hertz’s portfolio of high‑profile sponsorships, including global motorsports with FIA WEC, facility naming rights, and endorsement relationships with iconic talent such as Tom Brady.

With more than 18 years of brand marketing experience, Ryan has built and scaled premium brands across restaurants, consumer packaged goods, and global travel. His career spans leadership roles with Ruth’s Chris Steak House, Kraft Foods, Miller Brewing, and Hertz, where he is known for creating strategic partnerships and memorable brand experiences that deliver measurable business impact.

Jack Hodges is Senior Manager, Loyalty Performance & Commercial Strategy at Choice Hotels International, where he leads work across loyalty strategy, program design, and currency management for Choice Privileges, a global program with over 70 million members across 7,000+ hotels worldwide. His focus includes shaping program design and benefits, informing rewards pricing and currency economics, and partnering across Choice to drive measurable outcomes for members, owners, and the enterprise. With a background in hotel operations, he brings a practical perspective and aims to connect enterprise strategy with on-property execution.

Katie Dalton is President of Audience Rewards, Broadway’s official loyalty program serving over 3 million members and driving more than $1 billion in ticket sales. 

Over the past 15 years, she has led the company’s evolution from a startup into a leading loyalty and engagement platform operating across a multi-stakeholder industry, building partnerships with brands including American Express, Ticketmaster, and United Airlines. Most recently, Katie led a full brand and technology transformation to position the company for its next phase of growth. 

She co-founded The Broadway Women’s Alliance and serves as Co-Chair of the Partnerships & Sponsorships Committee for The Broadway League, as well as a board member of the Movemeant Foundation.