Speakers

Mostafa Boutajrit is the Vice President of Loyalty and CRM at Tao Group Hospitality, where he leads customer engagement, lifecycle marketing, and loyalty strategy across a global portfolio of premium hospitality and nightlife brands. He focuses on driving guest retention, increasing lifetime value, and building data-driven, personalized experiences that elevate the end-to-end customer journey, including leveraging propensity-based predictive AI to better anticipate customer behavior and optimize engagement.

With over 15 years of experience in loyalty and CRM, Mostafa has a strong track record of scaling high-impact programs and delivering measurable business results. Prior to Tao Group, he spent more than a decade at Caesars Entertainment, most recently as Vice President of Customer Loyalty, where he helped evolve one of the most recognized loyalty programs in the industry.

At Loyalty 360, Mostafa is focused on sharing perspectives on modern loyalty design, digital transformation, and how brands can create meaningful, lasting relationships with their customers.

With deep expertise in B2B and B2B2C commercial strategy across Animal Health, Brian Claveria is a results-driven marketing leader specializing in channel optimization, loyalty ecosystems, and veterinary commerce enablement. As Director of Vet Channel Marketing at Boehringer Ingelheim Animal Health in the U.S., Brian leads a high-performing team focused on strengthening routes to market and accelerating value creation for veterinary practices.

Known for a logic-driven, execution-oriented leadership style, Brian combines rigorous commercial thinking with a strong command of digital infrastructure and modern marketing systems. By integrating data, technology, and partner alignment, he builds scalable, sustainable frameworks that improve clinic profitability, enhance customer loyalty, and modernize the veterinary channel.

Ian Young is the Head of Loyalty Business Development at Comarch North America, where he leads strategic growth and partnership initiatives across the North American market. A recognized expert in loyalty marketing and co-branded partnerships, Ian frequently serves as a conference chair and panel moderator for industry events such as AI Connect. His work focuses on leveraging digital innovation and data-driven personalization to help brands navigate the complexities of modern consumer behavior.

Tara Sterger is the Sr. Manager, Loyalty & Subscription at MANSCAPED®, where she has championed the voice of the customer for more than five years. In her role, Tara leads the strategy, development, and optimization of MANSCAPED® Members Only Rewards, the brand’s loyalty and subscription ecosystem – overseeing lifecycle initiatives, member engagement strategy, and program innovation designed to deepen relationships, increase lifetime value, and turn customers into long-term brand advocates. 

With more than 15 years of experience in the customer loyalty space, Tara brings a proven track record of building scalable programs that balance meaningful customer connection with measurable business growth. She is known for her ability to translate customer insights and behavioral data into impactful retention strategies, continuously refining the member experience through testing and personalization. Prior to MANSCAPED®, she served as Sr. Loyalty Marketing Manager at Road Runner Sports, where she helped evolve one of the retail industry's most established membership programs, driving retention, personalization, and omnichannel engagement.  

Marie DeLeo plays a pivotal role in developing innovative loyalty programs for her clients grounded in data-driven insights. Marie has spent her career dedicated to creating consumer-centric marketing and loyalty experiences that not only enhance customer retention but also drive revenue through profitable customer behavior. 
 
As a leader deeply committed to ingenuity, Marie understands the intricate dynamics of evolving market trends, and has consistently delivered visionary marketing and loyalty strategies for Kobie clients. With a rich background in the FI industry supporting PLCC & Co-Brand programs, Marie serves as a valuable partner for any brand seeking to drive customer engagement through competitive and creative loyalty solutions.

Justin has over 15 years of management consulting and business development experience specializing in customer-led organic growth, with a particular focus on loyalty strategy & design, partnerships strategy and customer-centric transformation.   

Justin is a Certified Loyalty Marketing ProfessionalTM and is a Principal Strategist at Bond Brand Loyalty. Throughout his career he has helped numerous large multi-national, multi-brand organizations educate executives on emerging loyalty & partnership trends and best practices, derive actionable insights from human-centered intelligence, identify and prioritize innovative growth opportunities, define and articulate future-proof strategies, design end-to-end loyalty programs and customer experiences, quantify incrementality and financial value pools, and align cross-functional stakeholders on critical decisions to catalyze large-scale transformation.  

His industry experience spans retail (apparel, beauty, QSR), mobility (airlines, rail, fuel), hospitality (hotels, restaurants), telecom, financial services, technology, healthcare & life sciences, CPG, lottery & gaming, and the public sector. 

Juliana Badovinac is an accomplished analytics and customer intelligence leader, specializing in using data to drive measurable growth across loyalty, CRM, and customer engagement. As Principal, Client Analytics at Bond, she partners with brands to transform complex customer data into actionable strategies that increase engagement, strengthen retention, and optimize customer lifetime value. 

Leveraging capabilities such as the Bond Data Lake and Bond Intelligence, Juliana focuses on unifying data, developing advanced segmentation and predictive models, and translating insights into real-world activation. With expertise in AI-powered personalization and data-driven decision-making, she has a track record of delivering scalable solutions that connect analytics to business outcomes.

Her approach integrates data, technology, and behavioral insight to ensure intelligence is not only generated, but applied to create meaningful and lasting customer relationships. 

 

 

Holding a degree in Mechatronics Engineering and with over two decades of experience in the energy industry, he began his career by building a strong foundation in electromechanical engineering and quality control. He later gained extensive hands-on experience in both onshore and offshore oil and gas operations.

In 2005, he joined ExxonMobil, where he held several roles across asset management and engineering, overseeing the construction and maintenance of fuel stations. He subsequently moved into the fuels supply chain, developing strong expertise across the fuel value chain and playing a pivotal role in introducing Egypt’s first branded premium fuel, Mobil Super Plus 95. He then advanced to a Sales Manager role, leading the sales team and driving the expansion of retail gas stations and On the Run convenience stores in Egypt. During this period, he also contributed to the launch of Mobilawy, Egypt’s first fuel loyalty program. Today, he leads Fuels Marketing in Egypt, focusing on fuel marketing strategies and the continued development and growth of the Mobilawy program.