Speakers

Ashley is a marketing executive with a track record of building modern, high-performing marketing organizations and driving growth for iconic global brands including Amazon, Starbucks, KFC, and Pizza Hut. Known for seamlessly integrating brand, performance, and customer experience, Ashley has led large-scale transformation across CRM, loyalty, digital, and omnichannel ecosystems. Her work focuses on turning complex marketing operations into cohesive, customer-first strategies, data-led systems that deliver measurable business impact.

Beth Turnbull is the Senior Director of Event Marketing at the UFC, a position she has held for almost 15 years. She first joined the company in February 2002 as a Pay-Per-View marketing lead following several years of experience at Top Rank Boxing. As part of her role at UFC, Beth handles all of the advertising for US domestic live events, specifically as it relates to driving ticket sales, as well as targeted branding and marketing in cities that UFC is visiting. With over two decades of experience at UFC, Beth handles a wide range of various responsibilities, working with almost every department at the company. Under her leadership, UFC Fight Club was changed from a strictly fan orientated site to a complete loyalty and rewards benefit program. Outside of work, Beth has been with her husband Jeff for 25 years, and they spend their time bonding over their mutual love of all things sports and travel.

Kate Kasabian is the Senior Director of Integrated Marketing and Loyalty at Wyndham Hotels & Resorts, where she leads the strategy and execution behind Wyndham Rewards-ranked the #1 hotel loyalty program by USA Today. She is responsible for driving measurable growth in member acquisition, engagement, and direct bookings through innovative, data-driven marketing. Over her 10-year tenure, Kate has built and scaled a high-performing integrated marketing organization spanning Paid Media, Retail, Promotions, Guest Engagement, CRM, and end-to-end strategy. Her work is centered on creating seamless, insight-led experiences that convert travelers into loyal members and maximize long-term customer value. A strong advocate for talent development and cross-functional collaboration, Kate is known for building teams that deliver industry-leading initiatives and business impact. Her leadership continues to advance Wyndham's position as a leader in loyalty, delivering meaningful value to both members and the business. 

As Chief Commercial Officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees product, pricing, merchandising, revenue, retention, and partnerships. Previously, Reba was Chief of Staff and strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.   

Jenna O'Connor, CLMPTM is Sr. Director, CRM & Loyalty at GNC where she leads the strategic vision and performance of the company's multi-tier, myGNC Rewards and GNC PRO Access programs, which deliver innovative ways for consumers to be inspired and rewarded for their engagement and loyalty to GNC. Additionally, she leads the company's Customer Lifecycle Marketing strategy, and owned customr channels, with a focus on driving customer retention, reactivation and revenue growth. Jenna has a genuine passion for leveraging data to create meaningful customer journeys that deliver long-term value and lifetime loyalty.

Mike Trozzo is currently the VP Product and Innovation at Tide Services. Mike is passionate about creating guest experiences that make people feel genuinely valued and cared for.

Mike's path to product leadership is anything but conventional. After earning a degree in Finance, he went on to work in filmmaking at Disney, launch a boutique design agency, and become a partner in a college laundry startup — where he led Product, Operations, and Marketing before the company was acquired by Tide Services in 2017. What connects each chapter is a consistent through-line: a deep curiosity, a sharp sensitivity to customer pain points, and a belief that great products start with truly understanding people.

That philosophy found a natural home in laundry — a category overdue for reinvention. In March 2024, Mike and his team launched the Tide Cleaners App, a modern platform designed to take the friction out of an age-old chore.

Outside of work, Mike is a traveler, a design enthusiast, and an unapologetic food lover. He's based in Dallas, though his sports loyalties are firmly planted in Houston, where he grew up. He loves people — and will almost certainly try to make you laugh.

With over 25 years of marketing experience in loyalty, brand strategy, and consumer insights, Denise leads Phaedon's strategy, experience, and research team. She has spearheaded industry-leading research initiatives, including "Humanizing Loyalty" and "Sparking Consumer Participation Through Shared Values and Beliefs." Her strategic guidance serves clients across travel, hospitality, retail, restaurant, health, and wellness industries. A recognized voice in the loyalty industry, Denise is a regular presence on conference stages and as a featured webinar guest, and leads a team known for pushing the boundaries of loyalty thinking.
 
Prior to Phaedon, Denise ran her own strategy consulting practice, served as director of strategy at Optum, and spent more than a decade in loyalty and brand planning roles at Carlson Marketing. She excels at uncovering insights and actionable strategies that enable organizations to build emotional loyalty with their audiences and drive business growth. 

Don is Chief Global Consulting Officer at Capillary. Don leads Capillary's strategic program design practice, responsible for engineering solutions that balance compelling value propositions with enhanced member experiences and data-driven customer engagement. An avid theater aficionado, Don has a passion for presentation. That passion informs Don's marketing data analytics philosophy in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights. Don earned his Ph.D. in Political Science from Florida State University and spent 11 years teaching statistics and policy evaluation in academia. Prior to his 19 years in loyalty with Brierley and then Capillary, Don was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book.

Brad is the Vice President of the Hilton Honors Program leading the team that sets the strategy and vision for building the best loyalty program experience across all industries for our over 210M+ members in every corner of the world. He currently served on the Board of Advisors of Loyalty 360 and been contributing to that group since 2024.

He has extensive experience in loyalty program design, CRM, global business strategy, financial and economic analysis, innovation methodologies, business case creation, product development, visualization analytics, project management, and communication strategy. He is very passionate for the hospitality and travel industry and is always seeking innovative approaches to marketing and the loyalty industry. 
He has served in a management role with responsibilities for guiding 65+ team members over the past 10+ years (current team is 40+ team members). He has also authored several papers, including the "The Craft of Incentive Prize Design: Lessons from the Public Sector," and "The Value of Crowdsourcing: A Public Sector Guide to Harnessing the Crowd."

Caitlin brings 15 years of strategic SaaS implementation experience to her current role as Head of AI Success at Braze. Over her four-year tenure with the Decisioning Studio product, she has worked across a wide range of industries to drive measurable results that align our innovative technology with core business outcomes.