The Loyalty360 Customer Loyalty Awards are a chance to honor the most innovative brands in the customer loyalty space. Over 75 were nominated across the categories of Loyalty & Rewards, Technology and Trends, CX and Engagement, Customer Insights, Creative Campaign, and Measurement.  ...View Detail

“At the Expo I am planning to cover engagement loyalty and what engagement loyalty means to AARP,” states Nataki Edwards, senior vice president of digital strategy and operations for AARP, “which is all about trying to get people to be loyal to our brand really outside of...View Detail

“What we want to cover in the session is our experiences at Dell EMC using advanced analytics to help us think about and understand our business customer-to-customer relationships as well as our business-to-government relationships,” says Michael Marchand, executive in strategy...View Detail

“Our session is for business leaders of loyalty programs who perhaps have a CFO who is saying ‘I really need you to clearly articulate the financial risks and benefits of the various program managements,’” explains Senior Consultant for Willis Towers Watson, Leg...View Detail

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. It all started as an internal initiative to define and give structure to the distinctive InMoment culture. However, it soon grew into a force of its own through which Mayne and the company could provide support...View Detail

“Our CEO Mary Barra talks frequently about the speed of change facing our company and the automotive industry overall,” says David Mingle, global director for customer experience at General Motors, who will host a session at the Loyalty Expo in Orlando this year.   In...View Detail

“The idea of what a traditional loyalty program is has been evolving for years, and it continues to evolve,” says Pam Spier, senior manager and customer loyalty strategist at Lenati, “What was a loyalty program in 2000, is not what many new loyalty programs look like...View Detail

Founded in 1945 in Birmingham, Alabama, Hibbett Sports Inc. is a sporting goods retailer operating over 1,000 stores in 33 states. Hibbett Sports stores typically have a 5,000-square foot layout and are located mostly in strip centers. Through its MVP Awards & Alerts rewards program...View Detail

Membership-only retail warehouse clubs face an interesting conundrum. Some consumers question why they should pay to shop at a particular store when there are so many free options both brick-and-mortar and online. “It’s really about explaining the value proposition and the...View Detail

“I think we all know how important customer loyalty is and gaining that loyalty and trust doesn’t happen post-purchase or post-engagement,” states Greg Ademietz, VP of partnerships for Rapt Media in Boulder, Colorado, “it’s something that happens throughout...View Detail

“Clients are operating in a highly competitive environment today,” says Barb Olson, senior VP of client solutions at Cogensia, “and they have to find ways to differentiate their brands to get, keep, and grow more customers.”   Olson, along with Jen Gulvik...View Detail

“We’re really looking forward to participating this year,” says Cassie Boutelle, vice president, loyalty products global retail payments/product management, FIS.   Boutelle will present her session, “The Loyalty Effect,” at this year’s Loyalty...View Detail

“Allstate, and the insurance industry in general does not traditionally talk to customers in a direct way,” says Richard Long, strategic marketing leader & advisor for Allstate Rewards. When there is contact, he surmises, it’s often a negative interaction. “It...View Detail

Few companies are able to truly excel in multiple categories of customer loyalty. Many brands find and build their identity in one particular aspect of customer loyalty. Such is not the case with the San Francisco 49ers, nominated in a total of three categories at the third annual...View Detail

The Intercontinental Hotels Group (IHG®) is one of the world’s leading hotel companies with a global presence and portfolio comprising 9 brands and more than 4,700 hotels in nearly 100 countries. IHG® records 168 million guest nights annually and is home to the world’s first...View Detail

It’s not a surprise that Hilton is a finalist in the Technology & Trends category for the 2016 Loyalty360 Awards. The company prides itself on its ongoing technological innovation and its impact on customer experience and customer loyalty. Hilton’s award-winning HHonors...View Detail

Recognizing brands that excel at a number of marketing channels, the 2016 Loyalty360 Awards are set to honor a new batch of nominees. All have demonstrated innovative, unique, and, in some cases, disruptive ideas that have put them ahead of their competitors in the loyalty marketing space. ...View Detail

In the current marketing climate, data and analytics can accomplish a wide range of lofty customer engagement goals. Simply put, properly leveraging data can drive straight to the heart of the tailored and personalized promotions and experiences that increase ROI and long-term growth.  ...View Detail

There’s no set recipe for a creative marketing campaign: just as every brand has its own identity, every advertising or PR push needs to find a way to differentiate itself from the pack. Arby’s has never been shy about blazing its own trail, and this maverick spirit showed...View Detail

The Loyalty Awards recognize brands that excel across a number of marketing fronts. As engaging customers and wining brand loyalty is now more challenging than ever, it is becoming increasingly important to highlight the successful efforts of those making head way in such a challenging and...View Detail

As a finalist in the finalist in the Technology & Trends category for the 2016 Loyalty360 Awards, Caesars Entertainment feels very much at home. Customer engagement is a huge part of Caesars’ overall success.   The 3rdAnnual Loyalty360 Awards will be held at the 9th Annual...View Detail

This year’s Loyalty Expo Keynote Session features noted speaker and cultural diplomat Ravi Hutheesing who will discuss, among other topics, customer loyalty in relation to millennials. While some are critical of that generation, Hutheesing is supportive and understands the challenges...View Detail

Each year, brands from across the U.S. and around the world vie for the Loyalty Awards. To win one of these coveted awards, brands must excel at maintaining brand loyalty and keeping consumers engaged in an ever more competitive landscape.   The awards this year feature nominees that...View Detail

To successfully engage their customers today, brands must first truly understand their customers. Often, this is the first step in creating the relevant and meaningful experiences that can lead to brand loyalty. This is (or, at least, should be) the goal for most brands today. And, of...View Detail

A loyalty program can fill a variety of roles. It can fill in areas where a company is lacking, encourage customers to shop a certain way, identify valuable customers and reward accordingly, or even a combination of all three. At GameStop, however, the PowerUp Rewards program has a clear...View Detail

During this year’s 2016 Loyalty Expo numerous leading brands will have the chance to compete for some of the industry’s most prestigious awards. The Loyalty Awards eXChange will see each nominee explain to an audience of their peers just what makes them the best suited to take...View Detail

In light of today’s contentious and dynamic marketing landscape, outshining the competition is no easy task. And the brands that do excel on this front deserve to be recognized for their outstanding efforts to acquired and retain the loyalty of customers everywhere. The Loyalty360...View Detail

Marriott is set to become the largest hotel company in the world following its merger with Starwood. Much of the success Marriott has enjoyed is owed to its stellar loyalty program, Marriott Rewards. Through personalized benefits and a unique system of rewards both physical and experiential...View Detail

Throughout the rental trucking equipment industry, Ryder strives to be the only solution for B2B truck rental needs. As one of the largest suppliers of specialized refrigerated vehicles for food services companies and very large tractor-trailers for hauling freight and more, Ryder is...View Detail

Customer loyalty is not static. Customer loyalty is, in fact, an evolving and fluid concept that requires care and attention to grow and flourish. The brands that are the most successful with acquiring and attaining customer loyalty know this well. But those that are struggling to win or...View Detail

DD Perks is one of the leading industry loyalty programs for a reason. The program has been immensely successful at enhancing the customer experience and by integrating itself into the daily lives of people on the go without being cumbersome or disruptive. What’s more, not only does...View Detail

As a leader in the movie industry, Regal Cinemas is constantly on the lookout for ways to maintain and innovate its competitive edge. And like other innovative brands, Regal understands that establishing genuine customer relationships through personalized experiences is key to building...View Detail

Not many brands have a rewards or loyalty program that operates on the same innovative levels as Harlequin My Rewards. Like many brands across the publishing industry, Harlequin faced the same threats of digital disruption than can erode customer loyalty.   But Harlequin, one of the...View Detail

Activision is a juggernaut in the video game industry. It is currently one of the largest third party developers in existence and it is responsible for releasing some of the most iconic titles of all time including Guitar Hero, Skylanders and the ever popular and omni-present Call of Duty. ...View Detail

The concept of customer experience is touching all aspects of the marketing industry, and this includes some industry verticals not traditionally associated with innovative customer engagement strategies. But as one of the premiere venues for thoroughbred horseracing, this is one thing that...View Detail

Digital technology is now making it possible for leading brands to create authentic emotional and deep personal relationships with customers. This is precisely the approach adopted by Church’s Chicken, which has recently launched an array of unique online and digital video campaigns...View Detail